Carven fall-winter 2013 advertising campaign

Parisian label Carven launches one of the best advertising campaigns for the fall-winter 2013 season staring French models Marine Deleeuw and Luka Badnjar for, respectively, womenswear and menswear ads and shot by Viviane Sassen.

Although both ad campaigns envision a returning to nature depicted with a stark forest background, there are two distinct ways of showcasing the beautifully tailored clothes of Maison Carven, with regard to its half-century legacy of elegance; a dreamy imagery with a shift of focus to showcase the demure pastels of womenswear, and a dark and unsettling atmosphere to contrast bold colours and sharp tailoring of menswear.

Surreal, graphic, haunting images are the trademark of Dutch photographer Viviane Sassen's style. A graduate of Royal Academy of Arnhem (in 1997) in fine art, photography and fashion, she entailed her daring vision inspired by Kenya, the art of dance and sculpture into the fashion and advertising world. Some of the more prestigious names on her client list include Stella McCartney, Missoni, Miu Miu, Tsumori Chisato, Surface2Air, Diesel and Louis Vuitton for fashion advertising and Vogue France, Another Magazine, i-D Magazine, V-Man, Le Monde for editorials.

Marine Deleeuw for Carven fw 2013 ad campaign
Marine Deleeuw for Carven fw 2013 by Viviane Sassen
Marine Deleeuw, Carven ad photo by Viviane Sassen
Marine Deleeuw by Viviane Sassen for Carven fw 2013
Marine Deleeuw for Carven fall-winter 2013 advertising campaign
Marine Deleeuw, Carven fw2013 accessories
Carven fw2013 eyewear, Marine Deleeuw
Luka Badnjar, Carven menswear fw 2013 ad by Viviane Sassen
Luka Badnjar, Carven menswear fall-winter 2013 advertising campaign
Luka Badnjar, Carven FW 2013 ad campaign by Viviane Sassen
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