Maiyet, Daria and the thrill of traveling

A fresh and smart approach in fashion advertising, the collaboration between New York based label Maiyet and photographer/film maker Cass Bird sets apart from the endless images of models standing in a rack-like, unnatural pose. Few fashion photographers give emphasis to the atmosphere surrounding the label in a fashion campaign which I think is more important, unlike a look book or catalog that just displays the clothes.

For spring-summer 2013 Maiyet and Cass Bird chose top model Daria Werbowy as the star of the advertising campaign and India as the stunning backdrop. The Ukrainian-Canadian beauty plays perfectly the stylish traveler who wants to feel the pulse of the place they’re visiting. Cass Bird’s daring and intimate photo-journalistic style images capture the exuberant, care-free nature of artisan-promoting label.

Maiyet spring-summer 2013 ad campaign
Maiyet ss 2013 ad campaign by Cass Bird
Daria Werbowy in Maiyet ss 2013 ad campaign
Maiyet ss 2013 advertising campaign by Cass Bird
Daria Werbowy photographed by Cass Bird for Maiyet ss 2013

Cass Bird's photographs have been featured in noteworthy magazines such as The New Yorker, Details, Dossier, and Rolling Stone, as well as in advertising campaigns for Converse, Levi's, Sony, and Nike. Maiyet is an innovative luxury brand that fuses modern design with rare artisan skills, supporting the next generation of master craftsmen from Colombia, India, Indonesia, Italy, Kenya, Mongolia, and Peru. In partnership with independent non-profit organization Nest, Maiyet organizes customized training and helps developing artisan business, promoting entrepreneurship, prosperity and stability.

Daria Werbowy by Cass Bird for Maiyet
Maiyet spring 2013 advertising campaign by Cass Bird
Daria Werbowy in Maiyet ad campaign by Cass Bird
Daria Werbowy,  Maiyet ss 2013 ad campaign by Cass Bird
Daria Werbowy by Cass Bird for Maiyet

credit images: maiyet.com

1. Soy Fotógrafo profesional,

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trabajo y tengo estudios en publicidad y fotografía) y más allá de buscar una buena fotografía, creo que hay que saber los tipos de encuadres, las reglas
y leyes de la fotografía.

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