Provocative ad campaign for Dior Homme

Do you think fashion folks go too far with their challenging ideas? The hobo/homeless chic trend in fashion meaning dressing down to the point you look like you don't give a f...nickel on fashion (but you do, a lot) is very well interpreted in the spring/summer 2011 ad campaign for luxury fashion brand Dior Homme. Newcomer Danish model Victor Nylander is a very slick looking homeless boy shot by Belgian fashion photographer Willy Vanderperre.

Born 1971 Vanderperre studied photography and fashion at the Royal Academy of Fine Arts in Antwerp where he met his constant collaborator menswear designer Raf Simons. Besides Dior Homme, this season he nailed big ad campaigns for Jil Sander, Proenza Schouler, Elie Saab, Prada Men and Givenchy Beauty&Fragrance. His fashion photos are published in Vogue& Vogue Hommes, Another Magazine, W Mag., i-D Mag., Arena Homme Plus and many others.

Dior Homme spring-summer 2011 ad
Dior Homme ad campaign by Willy Vanderperre
Dior Homme spring-summer 2011 ad campaign
Dior Homme spring 2011 ad starring Victor Nylander
Victor Nylander by Willy Vanderperre for Dior Homme
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