Fashion Ads I really like what Lee Denim has on offer this fall. This all time denim brand has come up with all styles of jeans, all lat ...
ZU Shoes
This print ad for ZU Shoes is, despite beliefs, targeted towards women not to men. I say this because I found it very disapproved by…men.
The concept of “femme fatale” is so common in fashion advertising, whether it’s clothes, accessories or fragrances. I don’t think it’s such a great print either but it s not the worst ever. As long as women think is logic and they buy it, then this ad has done its job.
I mean what woman wouldn’t want to look gorgeous and have a crowd of stunning men dieing for her? And if those shoes make her look dazzling, well…it’s quite a simple concept. Anyway, the city background is better than the Windows-like country one.
ZU Shoes
ZU Shoes ZU Shoes: Trail of Destruction
Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Photographer: Juliet Taylor, LOOK production
Stylist: Sara Francis, LOOK production
Retoucher: Greg Ross, momentum
Published: August 2007
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