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A sunny dream: Club Monaco spring 2012

A romantic daydream is the mood Club Monaco sets off for the spring/summer 2012 season. Under the artistic lens of Belgian photographer Serge LeBlon (whose work I ashamedly admit I just discovered) the versatile and always fascinating Sasha Pivovarova plays a nostalgic muse, making us dive into a sea of introspection. Soft lights and shadows, the use of contre-jour (backlighting) or sepia tones and peaceful landscapes give the impression of a sweet reverie.

Club Monaco spring 2012 ad campaign
Club Monaco spring-summer 2012 ad
 Sasha Pivovarova for Club Monaco spring 2012
Club Monaco spring-summer 2012 ad campaign
 Sasha Pivovarova for by Serge LeBlon for Club Monaco

Ad campaign: Club Monaco spring-summer 2012

Photographer: Serge LeBlon

Model: Sasha Pivovarova

via Refinery29

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Running through the field at Fillipa K

Camilla Akrans' soft, sun-soaked imagery produced for Filippa K spring/summer 2011 ad campaign makes you wish for a perpetual cool summer. Pictures taken in a beautiful landscape of the Swedish archipelago, the still ads and videoclip, feature German model Katrin Thormann for womenswear and French male model Vincent LaCrocq for menswear ads.  The fresh simplicity of the ads styled by Robert Rydberg resonates with the unrestricted modern minimalist aesthetic of the Swedish fashion label.

Fillipa K woman ad campaign by Camilla Akrans
Katrin Thormann in Fillipa K woman ad campaign
Fillipa K woman ss2011 ad by Camilla Akrans
Katrin Thormann in Fillipa K woman ad ss2011
Fillipa K man ad campaign by Camilla Akrans
Vincent LaCrocq in Fillipa K man ad campaign
Fillipa K man ss2011 ad by Camilla Akrans
Vincent LaCrocqc in Fillipa K man ad ss2011
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Hardy Amies - British chic nonchalance

An all-British team for Hardy Amies spring-summer 2011 ad campaign is a safe bet for a genuine posh set of images. A playful wink mixed in the black/white retro outdoor imagery and timeless elegance are the key words for the commercial images of this classic Savile Row fashion label.

Hardy Amies - spring/summer 2011 ad campaign
George Barnett for Hardy Amies ad campaign
 George Barnett for Hardy Amies ss 2011
Hardy Amies ad campaign by Roger Rich
Hardy Amies spring/summer 2011 ad by Roger Rich
 George Barnett for Hardy Amies by Roger Rich
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Vintage, romantic mood at Alberta Ferretti

The spring 2011 collection from Italian label Alberta Ferretti keeps on the glamorous bohemian route, exploring mysterious and utterly feminine looks of past eras refined by subtle luxury details.

Sasha Pivovarova for Alberta Ferretti, spring-summer 2011
Alberta Ferretti spring-summer 2011 advertisment
Alberta Ferretti spring-summer 2011 ad by Paolo Roversi
Alberta Ferretti spring 2011 ad campaign
Sasha Pivovarova for Alberta Ferretti ad campaign
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Retro glamour for summer 2011 at Donna Karan

Renowned French photographer Patrick Demarchelier creates a sensual and very glamorous vibe for Donna Karan spring-summer 2011 ad campaign, set in the claustrophobic scenery of a hot sauna. It seems that fashionable TV shows set in the Great Depression Era such as Boardwalk Empire and Mildred Pierce made quite an impact in this year's trends.

Donna Karan ad campaign, spring-summer 2011
Donna Karan spring-summer 2011 ad campaign
Karlie Kloss in Donna Karan ss2011 ad campaign
Donna Karan ss2011 ad campaign by Patrick Demarchelier
Karlie Kloss in Donna Karan ad spring-summer 2011
Donna Karan ad campaign ss2011 by Patrick Demarchelier
Karlie Kloss in Donna Karan ad campaign spring-summer 2011
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Paule Ka spring 2011: sun-soaked retro-chic

American topmodel Guinevere Van Seenus (IMG) is the protagonist of the spring-summer 2011 ad campaign for the French fashion label Paule Ka. The ads, shot by Venetia Scott, ooze happy luxe charm bringing to mind the glamour of Palm Beach's heydays, when the place was packed with Hollywood stars.

Paule Ka spring/summer 2011 ad campaign - 1
Paule Ka spring/summer 2011 ad campaign - 2
Paule Ka spring/summer 2011 ad campaign - 3

images from Paule Ka Paris website.

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So, who is Patrizia?

A fun change from the overly dramatic fashion campaigns is this one here launched by Italian fashion label Patrizia Pepe for the season of fall/ winter 2010/2011. The teasing slogan invites us to speculate "Who is Patrizia?" and the images show ingenious, amusing ways to hide the model's face while focusing on the chic clothes, shoes and accessories. The whole campaign is an invitation to discovering the brand's identity and its collection for the current fashion season.

Patrizia Pepe fw 2010/2011 ad campaign - 01
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Day Birger et Mikkelsen fall-winter 2010/2011

A beautiful outdoorsy campaign for Scandinavian brand Day Birger et Mikkelsen shot by talented photographer Ditte Isager. Inspired by nomad lifestyle the fall/winter 2010/2011 ad campaign stars American model Missy Rayder (sister of top model Frankie Rayder) and Danish male model Tobias Sorensen wandering around foggy corn fields with their vintage suitcases. Soft knits, tailored wool jackets, denim pieces and home textiles in grey, brown and dark blue shades resonate with the crisp autumn morning.

Day Birger et Mikkelsen fw2010 ad campaign - 01
Day Birger et Mikkelsen fw2010 ad campaign - 02
Day Birger et Mikkelsen fw2010 ad campaign - 03
Day Birger et Mikkelsen fw2010 ad campaign - 04
Day Birger et Mikkelsen fw2010 ad campaign - 05
Day Birger et Mikkelsen fw2010 ad campaign - 06
Day Birger et Mikkelsen fw2010 ad campaign - 07
Day Birger et Mikkelsen fw2010 ad campaign - 08
Ad Campaign: Day Birger et Mikkelsen fall/winter 2010/2011
Photographer: Ditte Isager
Models: Missy Rayder, Tobias Sørensen
Fashion Stylist: Robert Rydberg
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Kenzo still loves the desert this fall

French fashion label Kenzo keeps a desert landscape for a scenic fall 2010/winter 2011 ad campaign. This time is the incredible Valley Of Fire, Utah, US captured on lens by fashion photographer Mario Sorrenti. The campaign features topmodels Sasha Pivovarova, Lily Donaldson and male model Ben Hill dressed in some of the best pieces of Kenzo's bohemian fall 2010/winter 2011 collection.

Kenzo ad campaign fall 2010
Kenzo fw 2010/2011 ad campaign
Ad Campaign: Kenzo Fall/Winter 2010/2011
Models: Sasha Pivovarova, Lily Donaldson, Ben Hill
Photographer: Mario Sorrenti
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Lady-like preciousness at Louis Vuitton fall 2010

Lovely images from Louis Vuitton Fall/Winter 2010/2011 advertising campaign showing three young ladies from the upper class getting ready for a glamorous sorority gala. Putting make up, brushing their bouncy pony tails are supermodels Christy Turlington, Karen Elson and Natalia Vodianova dressed in 50s style gowns, short blouses and full skirts. Bow adorned shoes and shiny handbags are lying around.
Louis Vuitton fall 2010 campaign
Louis Vuitton fall 2010 advertising
Louis Vuitton fw 2010/2011 ads
Louis Vuitton fw 2010/2011 campaign
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Prada is giving "fever" this fall

Great looking ad campaign from Prada for the upcoming season of fall 2010 starring model muse Angela Lindvall who plays the jazz singer role with heart (watch her singing Fever on prada.com). The Mad Men inspired images send forth a refined seductive mood picturing a flirtatious night out at this exclusive "early 1960s" jazz club. Makes me want to go and find a printed A-line dress and a little swing jacket right now.

Prada fall2010 ad campaign womenswear 01
Prada fall2010 ad campaign womenswear 02
Prada fall2010 ad campaign womenswear 03
Prada fall2010 ad campaign womenswear 04
Prada fall2010 ad campaign womenswear 05
Prada fall2010 ad campaign womenswear 06
Prada fall2010 ad campaign womenswear 07
Prada fall2010 ad campaign womenswear 08
Prada fall2010 ad campaign womenswear 09
Prada fall2010 ad campaign womenswear 10

Ad campaign: Prada woman&man fall/winter 2010/2011
Photographer: Steven Meisel
Models: Angela Lindvall, Miranda Kerr, Daria Strokous, Sigrid Agren, Valerija Kelava, Mark Cox, Mathias Berrgh, Clement Chabernaud and Kim Dall Armi.
Fashion Stylist: Melissa Klitzke-Rubini
Hair Stylist: Guido Palau
Makeup Artist: Pat McGrath

images @ prada.com

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Alexa Chung is the image of Pepe Jeans

British Tv presenter and fashion It girl Alexa Chung along with Spanish sensation Jon Kortajarena and French model Gaspard Menier star in the fall/winter 2010/2011 ad campaign of the European casual wear brand Pepe Jeans London. I like the unfussy downtown setting and the "two boys, one girl" story. Ah, romantic rivalry!

Pepe Jeans fall 2010 ad campaign
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Dolce&Gabbana ad campaigns fall/winter 2009/2010

 

Dolce and Gabbana ads always look like these star-studded movies with no complicated plots but with many familiar and glamorous faces. Both womenswear and menswear fall/winter 2009/2010 ad campaigns were shot by fashion photographer Steven Klein.

Dolce&Gabbana fall 2009 ad campaign bags
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Zara campaign: fall/winter 2009/2010

 

What's not to like about Zara fall/winter 2009/2010 campaign shot by fashion photographer David Sims? German model Toni Garrn, here in a meditative mood, is one of my favorite faces in fashion, the clean, modern cut of chic urban clothes are quite appealing. I also love minimalist photography in black and white or in soft, shaded light and neutral colors. The fall 2009 Zara ad campaign has more of a somber tone which I find quite fresh for the Spanish high end fashion chain.

 

Zara ad fw09 - Toni Garrn
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Hussein Chalayan autumn/winter 2009/2010 ads

Hussein Chalayan's first advertising campaign for his Fall-Winter 2009/2010 Earthbound collection looks like a design sketchbook or an artistically edited portfolio. The ads staring belgian Ann Catherine Lacroix, dutch model Iekeliene Stange, russian Serafima Vakulenko and belarusian beauty Tanya Dziahileva were snapshots taken backstage at the Fall/Winter 09/10 runway show by photographer Amy Troost. The conceptual designer chooses a minimal promotion of his collection, sans artifice, focusing on clothes and their inspiration source, but does this do them justice?

Ann-Catherine Lacroix - Hussein Chalayan ad
Iekeliene Stange - Hussein Chalayan campaign
Serafima Vakulenko - Hussein Chalayan campaign
Tanya  Dziahileva - Hussein Chalayan campaign
Ann-Catherine Lacroix - Hussein Chalayan campaign
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