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Mert and Marcus

Givenchy campaign: fall/winter 2009/2010

One of the rebranding initiatives of this season, Givenchy decided to quit the minimalist black &white aesthetic of the previous campaigns and replaced photography duo Inez & Vinoodh with digital photo artists Mert Alas and Marcus Piggott. Bringing their exuberant, innovative approach to Riccardo Tisci's edgy-glam fashion, the team couldn't be more cohesive. Lavish, aristocratic interiors/bedrooms of Ferrières castle oppose with sharp tailoring and dark looks in a Mert&Marcus signature surreal style.
Givenchy campaign -Adriana Lima
Givenchy womenswear fw0910
Givenchy menswear fw0910
Womenswear ads starring Tisci's muse Mariacarla Boscono, new-comer Ranya Mordanova, androgynous beauty Iris Strubegger have two "aces up the sleeve": Leonor Scherrer, daughter of retired couturier Jean-Louis Scherrer, declared to "represent France in all senses: the elegance, the aristocracy, the darkness" and Victoria's Secret model Adriana Lima who is the very goth angel in the first ad.
Menswear ads feature male models Simon Nessman, Manuel Ramos and Jakob Wiechmann. Givenchy fashion accessories ad campaign - fall/winter 2009/2010 starring Iris Strubegger is shot by fashion photographer Mark Pillai.  
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Valentino spring/summer 2009 ad campaign

The prolific fashion photography duo Mert Alas and Marcus Piggott also signed the spring 2009 campaign for Valentino. 90s beauty icon, American supermodel Stephanie Seymour is the image of the Italian high-fashion house, embodying "una vera donna", a woman from tip to toe: confident, graceful, sensual, elegant and most important, "sans-age".
A 40-year-old and mother of four, Stephanie Seymour fascinates with her great looks and manages to show high class wearing only a Valentino bag.
Valentino - Stephanie Seymour
Valentino - Stephanie ss09
Valentino Stephanie ad campaign
Valentino Stephanie ss09 ads
Valentino Stephanie spring 2009
Stephanie Seymour for Valentino
Stephanie Seymour - Valentino campaign
Stephanie Seymour by Mert&Marcus
Ad campaign: Valentino spring/summer 2009
Model: Stephanie Seymour
Photographer: Mert Alas & Marcus Piggott
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Giorgio Armani spring/summer 2009 ad campaign

Photography team Mert Alas and Marcus Piggott give a surreal edge to Giorgio Armani's well known classic elegance, for the label's spring/summer 2009 ad campaign.  The creative duo kept the black-and-white photography and added some glow and blur effects that bring a stylish, hallucinatory vibe. Is it a hidden message that this is a dreamy collection?

Giorgio Armani spring 2009 campaign
The ads feature one of my favorite top-models, Sasha Pivovarova, posing fiercely and almost alienesque alongside Irish hunk Jamie Dornan. Well alongside is miss-used here but only because I would have loved them to pose as a fierce Armani couple.
The photos capture some of the best pieces from Giorgio Armani spring 2009 collection including footwear, eyewear and handbags among which the much desired (by me, of course) Montenapoleone bag.
Ad Campaign: Giorgio Armani spring/summer 2009
Photographer: Mert Alas & Marcus Piggott
Models: Sasha Pivovarova, Jamie Dornan
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Miu Miu spring/summer 2009 ad campaign

Miuccia Prada continues to seek out her advertising muses among today's big screen sirens. For spring/summer 2009 Mrs. Cruise, actress Katie Holmes is the new image for youthful brand Miu Miu.
Miu Miu spring 2009
Miu Miu ss09 ad campaign
Miu Miu spring/summer 2009 ads
Miu Miu spring2009 Katie Holmes
Miu Miu Katie Holmes campaign
MiuMiu Katie ss09 ads
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Miu Miu Ad Campaign

Succeeding fellow actress Kirsten Dunst, Vanessa Paradis is the new face of Miu Miu for the fall/winter 2008/09 ad campaign. Photographed by artistic duo Mert Alas and Marcus Piggott redheaded Vanessa Paradis leaves Chanel chic behind (a well-known partnership) to embrace Miuccia Prada's signature glamorous quirkiness. The actress (and singer) is modeling Miu Miu fall 2008 collection including elegant sportswear, gorgeous handbags and pump shoes.
miumiu vanessa

Model: Vanessa Paradis
Photographer: Mert Alas & Marcus Piggott

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Donna Karan fall 2008 - winter 2009 ad campaign

Top model and style icon Kate Moss is captured by brilliant photography duo Mert Alas and Marcus Piggott for the latest Donna Karan ad campaign. In fact the British diva is the image of Donna Karan since spring 2008, as she epitomizes old school glamour, and is a perfect example of a woman who wears the clothes rather than being overshadowed by them.

Kate Moss Donna Karan
Kate Donna Karan campaign
Donna Karan fall campaign
Donna Karan fall 2008

Model: Kate Moss

Photographer: Mert Alas and Marcus Piggott

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Louis Vuitton Fall 2008/Winter 2009 Ad Campaign: Eva Herzigova

Why did Louis Vuitton carry two different ad campaigns for Fall/Winter 2008/09 season is an issue for their marketing dep. They send forward quite opposite messages. Is it well for a brand to undergo such dichotomy?

Eva Herzigova Louis Vuitton
Eva Louis Vuitton campaign
Louis Vuitton fall 2008
Louis Vuitton fall campaign
Louis Vuitton advertisment Eva
Louis Vuitton Eva ad
Louis Vuitton fall/winter 2008/09

Model: Eva Herzigova

Photographer: Mert Alas and Marcus Piggott

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