Eudon Choi's geometric elegance

For Eudon Choi, Korean-born, London-based womenswear designer, the perfect winter coat should add instant elegance but also "offer a real sense of protection and be really practical". A trained menswear designer in Seoul Eudon started his international career after graduating London Royal College of Art's MA course in women’s fashion.

Eudon Choi fall-winter 2012 collectionEudon Choi fall-winter 2012 collection

His menswear expertise offers a structural aesthetic and a modern functionality to his designs, his fashion forward vision attracts the hip, cosmopolite and style confident women. No wonder his graduate collection got him the senior designer position at Twenty8Twelve, Savannah and Sienna Miller sisters’ fashion label.

Eudon Choi autumn-winter 2012 collection

Eudon Choi, the womenswear fashion label, was established in 2009 and already won important talent awards and this year made its runaway debut at London Fashion Week. The fall/winter 2012 collection was inspired by the legendary Antarctic expedition of Captain Scott as declared by the designer himself for Young British Designers.

Eudon Choi AW 2012-2013 collection

As a chromatic palette he used neutral colors spiced up with bright blue and glittery fabric inserts. Geometric cuts in playful asymmetry, patchwork-style color blocks, in-trend leather inserts describe this modernist collection while the fur collars bring glamour to those smart winter coats.

Category
Thu, 12/05/2019 - 07:14 in

All things chic

Diego Ferrer

Young British designer Sophie Hulme gets her inspiration from the things she collects with a passion; living in a converted toy factory must...read more

Tue, 05/14/2019 - 11:39 in

Designer Collection

Malene Birger

New in store this month is the summer 2013 collection of Danish brand By Malene Birger. With a nautical-retro-chic inspiration it...read more

Thu, 03/19/2020 - 08:41 in

All things chic

Sarah Burton

Sarah Burton’s glam-tribal-punk spring 2014 collection for Alexander Mcqueen just arrived in the label’s online store. The British designer envisioned a...read more

Mon, 02/17/2020 - 21:51 in

All things chic

coffee junkie

You've probably noticed from my latest columns, but I really love cats. Massive, dark, bad, cute, fluffy cats that won't let me rest, eat, take a bath or...read more

Fri, 05/31/2019 - 10:16 in

All things chic

Mariacarla Boscono

Olga Vilshenko’s feminine and polished designs are inspired by Russian cultural heritage and they outshine the ‘boho-chic’ labeling due to...read more

Sun, 01/07/2018 - 13:11 in

All things chic

Sacha Pivovarova

Hi folks! It's good to be back. I hope you had a happy holiday. I spent mine abroad and wandered a couple of days around Vienna. It is such a wonderful city...read more

Tue, 06/18/2019 - 09:50 in

All things chic

Spring Summer collections

The Summer 2013 collection of Los Angeles based fashion label Clover Canyon features modern, streamlined silhouettes covered in uniquely hand-engineered scarf...read more

Mon, 04/15/2019 - 03:17 in

All things chic

Karlie Klosss

The art and functionality mix sounds like an abstract, unidentifiable notion but it is given a lively representation through Sarah Williams...read more

Mon, 04/22/2019 - 10:11 in

All things chic

automatic chronograph

TAG Heuer's legendary motor racing-inspired collection, the Carrera, has been expanded with the new Calibre 1887 Chronograph...read more

Wed, 01/18/2017 - 22:00 in

All things chic

film costumes

Masculine tailoring is a big trend this season and it means taking adoption of menswear to new heights. Think about a lean suit with a loose blazer, lean...read more

Sat, 07/22/2017 - 22:00 in

All things chic

Moschino

What is next fall favorite color? Except, of course, grey and black, which are non–colors, by the way. That’s right, you guessed it. Next fall will be very...read more

Tue, 10/10/2017 - 05:21 in

All things chic

summer 2008 collections

Fashion rocks! This fall rough chick look reaches heavy metal level. Silver, gold and pewter chains are used as statement necklaces and as...read more