Vintage folk charm at Nygardsanna

These wonderful images with a vintage effect, signed by photographer Carl Bengtsson draw together the fall/winter 2010/2011 lookbook for Swedish brand Nygårdsanna. The romantic sepia tones, outdoorsy country side setting and a blue-eyed, freckled, innocent but fierce looking model set these images in the right mood. Fashion label Nygårdsanna, founded by designer Anna Bengtsson manages to turn Swedish folklore into modern-day clothing using natural textiles and color palette, contemporary cuts and mix of feminine and masculine details. The brand name comes from a farm in Dalarna region called Nygården, where Anna’s ancestors lived.

Carl Bengtsson is a renowned Swedish photographer with clients such as Bergdorf Goodman, Jaeger, Day, Harrods, Vogue, Elle & Financial Times. His pictures are dramatic and lyrical, making use of bright day light (shadow and light effects, contre-jour) digital manipulation (sepia tones, out-of-focus) and striking natural settings, showing sensuality, dreaminess and a very personal expression.

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