Vintage folk charm at Nygardsanna

These wonderful images with a vintage effect, signed by photographer Carl Bengtsson draw together the fall/winter 2010/2011 lookbook for Swedish brand Nygårdsanna. The romantic sepia tones, outdoorsy country side setting and a blue-eyed, freckled, innocent but fierce looking model set these images in the right mood. Fashion label Nygårdsanna, founded by designer Anna Bengtsson manages to turn Swedish folklore into modern-day clothing using natural textiles and color palette, contemporary cuts and mix of feminine and masculine details. The brand name comes from a farm in Dalarna region called Nygården, where Anna’s ancestors lived.

Carl Bengtsson is a renowned Swedish photographer with clients such as Bergdorf Goodman, Jaeger, Day, Harrods, Vogue, Elle & Financial Times.

Nygårdsanna lookbook by Carl Bengtsson - 01
Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson

His pictures are dramatic and lyrical, making use of bright day light (shadow and light effects, contre-jour) digital manipulation (sepia tones, out-of-focus) and striking natural settings, showing sensuality, dreaminess and a very personal expression.

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Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson
Nygårdsanna lookbook by Carl Bengtsson

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