Campari Tales

Campari Tales

The 9th edition of the Campari Calendar shows a change of style. Campari Tales, the concept for the year 2008, is a glamorous story book for grown ups. The central character of all twelve fairy tales is the charismatic Eva Mendes. The fairy tales that enchanted our childhood have been updated: Red Riding Hood, Cinderella, Snow White are independent women who write their own stories, now. And..oh, yes, they're all dressed up in designer dresses: Max Chaoul, Roberto Cavalli, Elie Saab, Alberta Ferretti. The Campari unique, obsessive red is a faithful partner for the beautiful heroine.

Check the whole story at

Campari Tales January 2008JanuaryCampari Tales February 2008FebruaryCampari Tales March 2008MarchCampari Tales April 2008AprilCampari Tales May 2008MayCampari Tales June 2008JuneCampari Tales July 2008JulyCampari Tales August 2008AugustCampari Tales September 2008SeptemberCampari Tales October 2008OctoberCampari Tales November 2008NovemberCampari Tales December 2008 December

Photographer: Marino Parisotto

Advertising Agency: Callegary Berville Grey, France
Digital Agency: MRM Worldwide, Milan, Italy
Creative Director: Roberto Apostolo
Art Director: Stefano Cairati
Copywriter: Emilia De Bartolomeis
Senior Consultant: Niccolò Magnani
Released: November 2007

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