Dolce & Gabbana doesn't disappoint with its newest ad campaign shot by acclaimed fashion photographer Steven Klein. The label's spring/summer 2009 advertorial images display a "classic" D&G heavy styling and cinematographic composition. A group of young people are gathered in a lavish interior setting (a beautiful rococo décor with couches and lounge chairs draped in luxurious fabrics) and captured on film in intriguing poses.
The ads send out the same unsettling feeling as Dolce&Gabbana's fall/winter 2008/09 campaign adding a surprise factor with the camera operators included in the pictures. They make very interesting characters and increase the mystery instead of loosen up with a behind-the-scenes feeling. The first pictures focus on lounge-wear inspired trend as the stylish D&G ‘pyjamas' fit only in a sumptuous décor.