How Josh Olins Captured the Coast of Utopia for WSJ Magazine

Josh Olins is one of the most sought-after fashion photographers in the world. His work has been featured in Vogue, Harper's Bazaar, Interview, and many more. He is known for his elegant and natural style, mastery of light and composition, and ability to create captivating images that transcend the context of their situation.

One of his latest projects was a stunning editorial for WSJ Magazine titled "Coast of Utopia." The shoot took place in Iceland, where Olins captured the beauty and drama of the landscape and the model Ida Heiner. The editorial was styled by Anastasia Barbieri, who chose pieces from Dior, Prada, Valentino, and other luxury brands. The hair was done by Cim Mahony, who created a sleek and simple look that contrasted with the wild scenery. The makeup was by Sally Branka, who enhanced Heiner's natural features with subtle touches of color. The casting was by Piergiorgio Del Moro, who selected Heiner for her striking resemblance to a young Tilda Swinton. The production was by Page.


The result was a series of breathtaking images that showcased Olins' talent and vision. He created harmony between the model and the environment, using natural light and minimal props. He also experimented with different angles and perspectives, creating dynamic shots conveying movement and adventure.

Olins said he wanted to capture "the feeling of being somewhere remote and untouched by civilization." He added that he was inspired by "the contrast between the harshness of nature and the softness of fashion." He also said that he enjoyed working with Heiner, who he described as "a very expressive model who can adapt to any situation."

The fashion editorial received rave reviews from critics and readers alike, who praised Olins' work as "stunning," "magical," "dreamy," and "epic." Some even compared it to legendary photographer Peter Lindbergh's work for Vogue in 1988, when he shot supermodels on a beach in Malibu.

Olins has proven once again why he is one of the best fashion photographers in the industry. His work is not only visually stunning but also emotionally engaging. He creates stories that transport us to another world, where we can escape from reality momentarily.

If you want to see more of Josh Olins' work, visit his website or follow him on Instagram.

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