This print ad for ZU Shoes is, despite beliefs, targeted towards women not to men. I say this because I found it very disapproved byâ€¦men.
The concept of â€œfemme fataleâ€ is so common in fashion advertising, whether itâ€™s clothes, accessories or fragrances. I donâ€™t think itâ€™s such a great print either but it s not the worst ever. As long as women think is logic and they buy it, then this ad has done its job.