What's not to like about Zara fall/winter 2009/2010 campaign shot by fashion photographer David Sims? German model Toni Garrn, here in a meditative mood, is one of my favorite faces in fashion, the clean, modern cut of chic urban clothes are quite appealing. I also love minimalist photography in black and white or in soft, shaded light and neutral colors. The fall 2009 Zara ad campaign has more of a somber tone which I find quite fresh for the Spanish high end fashion chain.