The 9th edition of the Campari Calendar shows a change of style. Campari Tales, the concept for the year 2008, is a glamorous storybook for grown-ups. The central character of all twelve fairy tales is the charismatic Eva Mendes. The fairy tales that enchanted our childhood have been updated: Red Riding Hood, Cinderella, Snow White are independent women who write their own stories, now. And..oh, yes, they're all dressed up in designer dresses: Max Chaoul, Roberto Cavalli, Elie Saab, Alberta Ferretti. The Campari unique, obsessive red is a faithful partner for the beautiful heroine.
Check the whole story at www.camparitales.com
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December
Photographer: Marino Parisotto
Advertising Agency: Callegary Berville Grey, France
Digital Agency: MRM Worldwide, Milan, Italy
Creative Director: Roberto Apostolo
Art Director: Stefano Cairati
Copywriter: Emilia De Bartolomeis
Senior Consultant: Niccolò Magnani
Released: November 2007
