Balmain's Spring Summer 2015 advertising campaign

Take a look to Balmain's Spring Summer 2015 advertising campaign. Photographer Mario Sorrenti captures supermodels Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober in somewhat surreal circumstances.

Creative direction from Pascal Dangin at KiDS Creative.

Balmain's Spring Summer 2015 advertising campaign
Balmain advertising campaign
Balmain advertising campaign
Balmain advertising campaign

Designer Olivier Rousteing said: "Balmain is all about diversity. The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality. This is the new Balmain army and the game is on!"

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