Givenchy campaign: fall/winter 2009/2010

One of the rebranding initiatives of this season, Givenchy decided to quit the minimalist black &white aesthetic of the previous campaigns and replaced photography duo Inez & Vinoodh with digital photo artists Mert Alas and Marcus Piggott. Bringing their exuberant, innovative approach to Riccardo Tisci's edgy-glam fashion, the team couldn't be more cohesive. Lavish, aristocratic interiors/bedrooms of Ferrières castle oppose with sharp tailoring and dark looks in a Mert&Marcus signature surreal style.
Givenchy campaign -Adriana Lima
Givenchy womenswear fw0910
Givenchy menswear fw0910
Womenswear ads starring Tisci's muse Mariacarla Boscono, new-comer Ranya Mordanova, androgynous beauty Iris Strubegger have two "aces up the sleeve": Leonor Scherrer, daughter of retired couturier Jean-Louis Scherrer, declared to "represent France in all senses: the elegance, the aristocracy, the darkness" and Victoria's Secret model Adriana Lima who is the very goth angel in the first ad.
Menswear ads feature male models Simon Nessman, Manuel Ramos and Jakob Wiechmann. Givenchy fashion accessories ad campaign - fall/winter 2009/2010 starring Iris Strubegger is shot by fashion photographer Mark Pillai.  
Givenchy ad fall09 women
Givenchy ad fall09 men
Givenchy accessories ad fw09/10
Givenchy jewelry ad fw09/10
Givenchy handbag ad fw09/10
Givenchy eyeware ad fw09/10
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