A sunny dream: Club Monaco spring 2012

A romantic daydream is the mood Club Monaco sets off for the spring/summer 2012 season. Under the artistic lens of Belgian photographer Serge LeBlon (whose work I ashamedly admit I just discovered) the versatile and always fascinating Sasha Pivovarova plays a nostalgic muse, making us dive into a sea of introspection. Soft lights and shadows, the use of contre-jour (backlighting) or sepia tones and peaceful landscapes give the impression of a sweet reverie. Retro styled designs in pale shades, lace, pleats, full skirts and a pea coat borrowed from the boyfriend, all enhance the tender feeling.

Club Monaco is a high-end, mid-priced, casual fashion retailer owned by Polo Ralph Lauren that designs, manufactures and sells its own label of clothing, accessories and home collection.

Photographer Serge LeBlon, represented by Management Artists Agency is the author of many editorials and fashion campaigns full of charm and lyrism for labels such as Sonia Rykiel, Kenzo, Tsumori Chisato, Kate Spade and titles like Dazed&Confused, Harper’s Bazaar UK and Vogue China. He also signs music album images for some of my favorite musicians: Lily Allen, Goldfrapp and Jarvis.

Ad campaign: Club Monaco spring-summer 2012

Photographer: Serge LeBlon

Model: Sasha Pivovarova

via Refinery29

Category
in

Fashion Ads

Sasha Pivovarova

The spring 2011 collection from Italian label Alberta Ferretti keeps on the glamorous bohemian route, exploring mysterious...read more

in

Fashion Ads

Sasha Pivovarova

Photography team Mert Alas and Marcus Piggott give a surreal edge to Giorgio Armani's well known classic elegance, for the label's ...read more

in

Fashion Ads

Sasha Pivovarova

French fashion label Kenzo keeps a desert landscape for a scenic fall 2010/winter 2011 ad campaign. This time is the incredible Valley Of...read more

in

Fashion Ads

Jill Stuart

I love these new ads from Jill Stuart fall 2008 campaign. They catch up with the arty mood of the past season and translate it into colorful, splattered with...read more

in

Fashion Ads

Sasha Pivovarova

One of the most inspiring fashion campaigns of the fall/winter 2013 season is rolled out by New York based label ...read more

in

Fashion Ads

Agyness Deyn

Top model Agyness Deyn dons her best punk pose for Moussy ad campaign. The fall 2008/winter 2009 collection of this Tokyo based label is much...read more

in

Fashion Ads

ad campaign

Great looking ad campaign from Prada for the upcoming season of fall 2010 starring model muse Angela Lindvall who plays the jazz singer...read more

in

Fashion Ads

spring 2008

Jill Stuart spring/summer 2008 ad campaign features a red-headed siren - model Irina Kulikova - laying in the middle of what seems to be the remains of a ship...read more

in

Fashion Ads

Givenchy

One of the rebranding initiatives of this season, Givenchy decided to quit the minimalist black &white aesthetic of the previous campaigns and...read more

in

Fashion Ads

fall 2008

Romantic, retro, restless ... a mood set by black-and-white pictures of the Burberry fall 2008 ad campaign. Photographed by Mario Testino, the ads feature...read more

in

Fashion Ads

Olga Sherer

The fall-winter 2008/09 ad campaign for D&G makes a fortunate step away from the tiresome images of care-free, partying young & beautiful...read more

in

Fashion Ads

spring 2008

Could the romantic spirit of Blumarine be back with its ss08 collection? Anna Molinari said she designed her collection for a holiday in Saint-Tropez...read more