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Now this is an elaborate fashion lookbook: Byron Lars Beauty Mark spring/summer 2010. This contemporary womenswear line is best known for its chic cotton + lycra white shirts and the fresh, feminine-with-a-twist take on American classics. The advertising of his clothes have a quirky mood, an ironic and futuristic approach thanks to the 3D generated setting. Spring/Summer 2010 Beauty Mark catalog features model Yin Hui under the lens and artistic direction of photographer Noah Chen.