A Fusion of Automotive Luxury and Sneaker Culture
This unique collaboration sees the creation of sneakers that mirror the design philosophy of Cadillac's EV lineup, including the Cadillac LYRIQ, CELESTIQ, OPTIQ, and Cadillac ESCALADE IQ. Each pair of sneakers draws from the distinct design elements of these vehicles, such as premium interior leathers, intricate stitching, and even exterior paint colors. The result is a set of sneakers that are as luxurious and distinctive as the vehicles they represent.
Dominic Ciambrone, speaking about the collaboration, emphasized the importance of pushing boundaries in design: “With our unique, custom designs, we strive to push boundaries and inspire. Partnering with Cadillac has allowed us to do just that, merging automotive and fashion design in a way that’s never been done before.”
Limited-Edition Sneakers with a Purpose
The Cadillac x SURGEON sneaker collection will be extremely limited, with only five pairs of each model – LYRIQ, CELESTIQ, OPTIQ, and ESCALADE IQ – available for purchase. These exclusive sneakers will be sold for a limited time starting on September 8, 2024, via CadillacSignature.com. The anticipated price, yet to be confirmed, is expected to reflect the premium nature of both the sneakers and the vehicles they are based on.
Moreover, the collaboration includes a special edition sneaker inspired by the personal journey of Francis Tiafoe, a tennis star and Cadillac brand ambassador. This unique pair will be auctioned on CharityBuzz.com, with all proceeds going to the USTA Foundation’s Frances Tiafoe Fund, supporting low-cost tennis programs and academic services for student-athletes across the United States.
Showcasing at the 2024 US Open
Cadillac’s role as the Official Vehicle of the 2024 US Open provides a high-profile platform to showcase this collaboration. The sneakers, along with the Cadillac vehicles that inspired them, will be on display at the tournament, offering fans a chance to see this innovative fusion of luxury automotive design and custom sneaker culture up close.