Parisian label Carven launches one of the best advertising campaigns for the fall-winter 2013 season staring French models Marine Deleeuw and Luka Badnjar for, respectively, womenswear and menswear ads and shot by Viviane Sassen.
Although both ad campaigns envision a returning to nature depicted with a stark forest background, there are two distinct ways of showcasing the beautifully tailored clothes of Maison Carven, with regard to its half-century legacy of elegance; a dreamy imagery with a shift of focus to showcase the demure pastels of womenswear, and a dark and unsettling atmosphere to contrast bold colours and sharp tailoring of menswear.
