Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Category

Gap print ads
Gap print ads
Gap print ads
Gap print ads

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Gap print ads

Tags

By Haut Fashion , 29 November 2019

Blumarine fall 2008 - winter 2009 ad campaign

Blumarine fall 2008

These luminous shots featuring lovely Natasha Poly were done by photographer Craig McDean for the new Blumarine ad campaign. This Italian label is known for sweet and romantic with a lot of sparkle, but, for the fall 2008 season, designer...

Tags

By Haut Fashion, 29 September 2018

Prada campaign: fall/winter 2009/2010

Prada fw09 ad campaign - 1
The newest womenswear advertising campaign from Prada continues with the "cloned" beauties approach of the last season but at the same time goes for a lot more somber, mysterious aura. Savage looks (crimped hair, smoky eyes) and dark waters hit...

Tags

By Haut Fashion, 20 October 2019

Zara campaign: fall/winter 2009/2010

Zara ad fw09 - Toni Garrn

What's not to like about Zara fall/winter 2009/2010 campaign shot by fashion photographer David Sims? German model Toni Garrn, here in a meditative mood, is one of my favorite faces in fashion, the clean, modern cut of chic...

Tags

By Haut Fashion, 9 November 2019

Jill Stuart Spring/Summer 2008 Ad Campaign

Jill Stuart

Jill Stuart spring/summer 2008 ad campaign features a red-headed siren - model Irina Kulikova - laying in the middle of what seems to be the remains of a ship wreck. This should sound like a dramatic image but those candy colors, the sheer...

Tags

By Haut Fashion, 24 February 2018

Moussy fall 2008/winter 2009 ad campaign

Moussy Agyness campaign
Top model Agyness Deyn dons her best punk pose for Moussy ad campaign. The fall 2008/winter 2009 collection of this Tokyo based label is much influenced by 80's style icon and punk-rock/new-wave darling Deborah Ann Harry. The campaign focuses on...

Tags

By Haut Fashion, 21 October 2018

ZU Shoes

ZU Shoes

This print ad for ZU Shoes is, despite beliefs, targeted towards women not to men. I say this because I found it very disapproved by…men.

The concept of “femme fatale” is so common in fashion advertising, whether itâ...

Tags

By Haut Fashion, 15 October 2017

PAULE KA autumn/winter 2008/09

Paule Ka fall/winter 2008/09 ad campaign

Designer and founder of Paule Ka, Serge Cajfinger was inspired for his fall 2008 collection by movies like ‘Sue Lost in Manhattan' and ‘Grey Gardens'. Like all his designs, those dedicated to autumn/winter 2008/09 season celebrates...

Tags

By Haut Fashion, 19 July 2018