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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Category

  • Fashion Campaigns
Gap print ads
Gap print ads
Gap print ads
Gap print ads

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Gap print ads

Tags

  • print ads
  • tv commercials
  • holiday campaign
  • ad campaign
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By Haut Fashion , 29 November 2019

Sofie Satin Cloche

Sofie Satin Cloche
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  • ZU shoes
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By Haut Fashion, 6 February 2019

D&G fall-winter 2008/09 ad campaign

D&G fall-winter 08/09
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  • Olga Sherer
  • fall 2008
By Haut Fashion, 14 November 2018

Giorgio Armani spring/summer 2009 ad campaign

Giorgio Armani spring 2009 campaign

Photography team Mert Alas and Marcus Piggott give a surreal edge to Giorgio Armani's well known classic elegance, for the label's spring/summer 2009 ad campaign.  The creative duo kept the black-and-white...

Tags

  • Sasha Pivovarova
  • Giorgio Armani
By Haut Fashion, 5 March 2019

Burberry fall 2008/winter 2009 ad campaign

Burberry fall08/winter09 ad campaign

Romantic, retro, restless ... a mood set by black-and-white pictures of the Burberry fall 2008 ad campaign. Photographed by Mario Testino, the ads feature Rosie Huntington-Whiteley, called by the British press "the new Kate Moss", and...

Tags

  • fall 2008
  • ad campaign
By Haut Fashion, 19 September 2018

Dolce&Gabbana Spring/Summer 2008 Ad Campaign

Dolce&Gabbana

I absolutely adore Dolce&Gabbana's spring/summer 2008 ad campaign. The Italian design duo took further the season's arty inspiration and imagined a painter's loft and three beautiful muses that never cease to taunt him. Their...

Tags

  • Jessica Stam
  • Lily Donaldson
By Haut Fashion, 20 February 2018

Marc Jacobs spring/summer 2009 ad campaign

Marc Jacobs spring/summer 2009 ad campaign

Marc Jacobs calls on again photographer Juergen Teller to shoot the spring-summer 2009 ad campaign starring Brazilian topmodel Raquel Zimmermann. The images show a sun-soaked orchard with pomegranate trees and a tea-party...

Tags

  • Marc Jacobs
  • ad campaign
By Haut Fashion, 28 May 2019

Emilio Pucci fw 2008/09 ad campaign

Emilio Pucci f/w 2008/09

The latest ad campaign for Emilio Pucci benefits from the photographic talent of controversial Juergen Teller and from the presence of graceful, captivating Italian model, Mariacarla Boscono.

...

Tags

  • ad campaign
  • Mariacarla Boscono
By Haut Fashion, 14 November 2018

Bocage Paris

Bocage Paris - Shoes

Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy

Bocage ShoesBocage Paris Advertising Agency: H-Paris. France...

Tags

  • print ads
  • Bocage
By Haut Fashion, 26 June 2018

Burberry campaign: fall/winter 2009/2010

Emma Watson in Burberry ad
Charismatic Emma "Hermione" Watson is the star of Burberry Autumn/Winter 2009/2010 ad campaign shot by fashion photographer Mario Testino around Westminster. The 19-year old British actress surrounded by young male models presents...

Tags

  • testimonial ads
  • ad campaign
By Haut Fashion, 1 November 2019

Jill Stuart fall 2008-winter 2009 ad campaign

Jill Stuart fall 2008/winter 2009 ad campaign

I love these new ads from Jill Stuart fall 2008 campaign. They catch up with the arty mood of the past season and translate it into colorful, splattered with paint backgrounds that remind of Pollock's paintings.

...

Tags

  • Jill Stuart
  • fall 2008
By Haut Fashion, 19 September 2018

What to wear before fall

What to wear before fall

What is your in-between-seasons favorite wardrobe pieces? The ones that go perfectly with the last days of summer yet “stating” the upcoming fall's trends? Here are some sartorial ideas gathered from the pre-fall 2010 collections.

Floral print goes...

Tags

  • Christian Lacroix
  • Siri Tollerod
By Haut Fashion, 17 August 2019

Roberto Cavalli fw 2008/09 ad campaign

Roberto Cavalli Isabeli Fontana
Some of the best looks from Roberto Cavalli's romantic, "Peruvian" collection of A/W 2008/09 season are beautifully captured by photographers Inez van Lamsweerde and Vinoodh Matadin for the label's latest ad campaign. Featuring models ...

Tags

  • Roberto Cavalli
  • fall 2008
By Haut Fashion, 14 November 2018

Chloé spring/summer 2009 ad campaign

Chloé spring 2009 ad campaign
And here is again model Toni Garrn in a female bonding photoplay alongside Polish beauty Anna Jagodzinska. Pictures were shot by Swedish photographer Mikael Jansson for Chloé spring/summer 2009 ad campaign. He is well...

Tags

  • ad campaign
  • Toni Garrn
By Haut Fashion, 19 January 2019

Diesel Human after all campaign

Diesel Human

"Human After All" is the latest advertising campaign for Diesel denim. The seven frames take us into a technology ruled future as opposing to the "Fuel for Life" Diesel fragrance ads. A future that is still...

Tags

  • print ads
  • Diesel denim
By Haut Fashion, 15 November 2017

Vintage, romantic mood at Alberta Ferretti

Sasha Pivovarova for Alberta Ferretti, spring-summer 2011

The spring 2011 collection from Italian label Alberta Ferretti keeps on the glamorous bohemian route, exploring mysterious and utterly feminine looks of past eras refined by subtle luxury details.

For spring-...

Tags

  • Sasha Pivovarova
  • ad campaign
By Haut Fashion, 20 May 2019
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