Hailey Bieber wears Calzedonia’s new floral lace from collarbone to toe, and the tights steal the show. The Italian hosiery brand paired a sheer lace top with matching tights, and Bieber wears almost nothing else. It is the clearest case yet that lace tights can be the main event rather than an afterthought.
What the campaign pictures tell you
In the first image, she kneels on a white bed with an oversized black leather jacket over the lace set. Soft against hard is the whole idea: lingerie dressing with an edge. Under the sheer layers, a black bra and briefs show through. The floral pattern runs from her long sleeves to her toes, so the tights carry the look.
The second shot strips the styling back. She sits against white pillows, one knee raised, and the lace has room to show. With a center part, loose brown hair and soft makeup, nothing competes with the product.
From bedroom to real life
The campaign is set in bed, but the clothes are not. This is how to wear them:
- Top: Layer it under a blazer or a sweater vest.
- Tights: Wear them with a skirt or shorts for a textured alternative to plain black hosiery.
- Comfort: The fabric has some stretch, so it moves with you.
- Detail: The Italian-made tights have a back seam, a small touch that makes the whole leg look finished.
Which color to buy first
The set comes in a handful of colors:
- Black: The safest choice, and the one in the campaign.
- Red: The festive pick for holiday parties.
- Chocolate: This season’s most-wanted shade, and my first purchase. It looks softer than black and more expensive than it is.
The campaign in context
Bieber also fronted Calzedonia’s swimwear earlier this year. That campaign was sun and sand; this one is after dark. The face is the same, the mood is different, and the product leads both times.
Before you buy
Trend colors like chocolate can run low in popular sizes, so check your size now rather than waiting for the holiday rush.
