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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Category

  • Fashion Campaigns
Gap print ads
Gap print ads
Gap print ads
Gap print ads

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Gap print ads

Tags

  • print ads
  • tv commercials
  • holiday campaign
  • ad campaign
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By Haut Fashion , 29 November 2019

Campari Tales - Campari Calendar

Campari Tales

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Givenchy Parfums "Who can I be" by BETC

Givenchy Parfums "Who can I be" by BETC

Client: Givenchy Parfums

Advertising Agency: BETC ETOILE ROUGE, France

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  • Givenchy
  • Givenchy Parfums
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  • Sasha Pivovarova
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miumiu vanessa

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Tags

  • Miu Miu
  • fall 2008
By Haut Fashion, 8 October 2018

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Burberry spring 2009 ads
A preview of Burberry spring/summer 2009 ads drives us in a romantic, tranquil mood intended by Creative Director Christopher Bailey for this season's campaign about which he stated "it is about a quiet, beautiful sense of luxury". A bunch of...

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  • Lily Donaldson
  • ad campaign
By Haut Fashion, 20 December 2018

Alessandro Dell'Acqua Spring/Summer 2008 Ad Campaign

Alessandro Dell'Acqua

Alessandro Dell'Acqua spring 2008 ad campaign features lovely Magdelena Fracowiak and a beautiful hand-painted paravent. I absolutely love the ss08 ad campaign for Alessandro Dell' Acqua! It focuses on this season's boudoir theme (sheer...

Tags

  • spring 2008
  • Alessandro Dell'Acqua
By Haut Fashion, 27 February 2018

Sofie Satin Cloche

Sofie Satin Cloche
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Tags

  • ZU shoes
  • femme fatale
By Haut Fashion, 6 February 2019

D&G fall-winter 2008/09 ad campaign

D&G fall-winter 08/09
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  • Olga Sherer
  • fall 2008
By Haut Fashion, 14 November 2018

Giorgio Armani spring/summer 2009 ad campaign

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  • Sasha Pivovarova
  • Giorgio Armani
By Haut Fashion, 5 March 2019

Burberry fall 2008/winter 2009 ad campaign

Burberry fall08/winter09 ad campaign

Romantic, retro, restless ... a mood set by black-and-white pictures of the Burberry fall 2008 ad campaign. Photographed by Mario Testino, the ads feature Rosie Huntington-Whiteley, called by the British press "the new Kate Moss", and...

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  • fall 2008
  • ad campaign
By Haut Fashion, 19 September 2018

Dolce&Gabbana Spring/Summer 2008 Ad Campaign

Dolce&Gabbana

I absolutely adore Dolce&Gabbana's spring/summer 2008 ad campaign. The Italian design duo took further the season's arty inspiration and imagined a painter's loft and three beautiful muses that never cease to taunt him. Their...

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  • Jessica Stam
  • Lily Donaldson
By Haut Fashion, 20 February 2018

Marc Jacobs spring/summer 2009 ad campaign

Marc Jacobs spring/summer 2009 ad campaign

Marc Jacobs calls on again photographer Juergen Teller to shoot the spring-summer 2009 ad campaign starring Brazilian topmodel Raquel Zimmermann. The images show a sun-soaked orchard with pomegranate trees and a tea-party...

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  • Marc Jacobs
  • ad campaign
By Haut Fashion, 28 May 2019

Emilio Pucci fw 2008/09 ad campaign

Emilio Pucci f/w 2008/09

The latest ad campaign for Emilio Pucci benefits from the photographic talent of controversial Juergen Teller and from the presence of graceful, captivating Italian model, Mariacarla Boscono.

...

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  • ad campaign
  • Mariacarla Boscono
By Haut Fashion, 14 November 2018

Bocage Paris

Bocage Paris - Shoes

Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy

Bocage ShoesBocage Paris Advertising Agency: H-Paris. France...

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  • print ads
  • Bocage
By Haut Fashion, 26 June 2018

Burberry campaign: fall/winter 2009/2010

Emma Watson in Burberry ad
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Tags

  • testimonial ads
  • ad campaign
By Haut Fashion, 1 November 2019
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