IKEA goes fashionable

IKEA goes fashionable

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Don't you just love these new ads for IKEA? The international home product retailer borrows fresh new ideas from fashion. The latest IKEA printed ads feature what seems to be a fashion studio furnished in a typical minimalist and utilitarian manner by designer Peter Løchstøer. The model's clothes are made from bed linen and pillow cases also from IKEA.

Advertising Agency: DDB Oslo, Norway
Art Director: Morten Foss
Copywriter: Espen Dysvik Hagen
Designer: Peter Løchstøer
Photographer: Massimo Leardini
Image gallery:
IKEA goes fashionable

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