Julia Roberts, the Oscar-winning actress and global ambassador for Lancôme, has added another prestigious brand to her portfolio: Chopard. The Swiss luxury jewelry and watchmaker has tapped Roberts as the face of its new Happy Diamonds campaign, which celebrates the joy and sparkle of its iconic collection.
The campaign, shot by Shayne Laverdière, features Roberts wearing various pieces from the Happy Diamonds line, including earrings, necklaces, rings, and watches. The jewelry is characterized by its moving diamonds that dance freely inside transparent sapphire crystals, creating a playful and dazzling effect.
Roberts showcases her radiant smile and expressive eyes as she poses with the jewelry, conveying a sense of happiness and elegance. The campaign also includes a short film directed by Xavier Dolan, in which Roberts dances to the tune of "Don't Stop" by Fleetwood Mac while wearing a stunning Chopard necklace with 25.8 carats of diamonds.
The film is inspired by the story of how the Happy Diamonds collection was born. In 1976, Chopard's designer Ronald Kurowski was mesmerized by the sight of a waterfall in the Black Forest, where he saw thousands of tiny water droplets sparkling in the sun. He decided to create a jewelry line that would capture the same effect of light and movement, and thus, the Happy Diamonds concept was born.
The collection has since become one of Chopard's signature lines and has been worn by celebrities such as Marilyn Monroe, Audrey Hepburn, and Princess Diana. The brand has also been a longtime supporter of the Cannes Film Festival, where it has created the coveted Palme d'Or trophy since 1998.
