spring 2011

Camilla Akrans' soft, sun-soaked imagery produced for Filippa K spring/summer 2011 ad campaign makes you wish for a perpetual cool summer. Pictures taken in a beautiful landscape of the Swedish archipelago, the still...read more

An all-British team for Hardy Amies spring-summer 2011 ad campaign is a safe bet for a genuine posh set of images. A playful wink mixed in the black/white retro outdoor imagery and timeless elegance are the key...read more

Do you think fashion folks go too far with their challenging ideas? The hobo/homeless chic trend in fashion meaning dressing down to the point you look like you don't give a f...nickel on fashion (but you do, a lot) is very well interpreted...read more

The spring 2011 collection from Italian label Alberta Ferretti keeps on the glamorous bohemian route, exploring mysterious and utterly feminine looks of past eras refined by subtle luxury details.For spring-summer 2011...read more

Renowned French photographer Patrick Demarchelier creates a sensual and very glamorous vibe for Donna Karan spring-summer 2011 ad campaign, set in the claustrophobic scenery of a hot sauna. It seems that fashionable TV shows...read more

American topmodel Guinevere Van Seenus (IMG) is the protagonist of the spring-summer 2011 ad campaign for the French fashion label Paule Ka. The ads, shot by Venetia Scott, ooze happy luxe charm bringing to mind the...read more

The tonic Missoni ad campaign for spring/summer 2011 season has the most cheerful cast I've seen in a while in fashion advertising: the Missoni family and friends all smiles, all dressed up, twirling around in vibrant printed clothes...read more

Want to see what runway trends translated well into street fashion? First is the modern-boho look, well actually one aspect of this look: the fur gilet, which is now everywhere. But there are also other boho details like ...read more