2010

The newest womenswear advertising campaign from Prada continues with the "cloned" beauties approach of the last season but at the same time goes for a lot more somber, mysterious aura.

Savage looks (crimped hair, smoky eyes) and dark waters hit the "back to the nature" feeling of the fall 2009 collection; I would say it sends out a mythological reference but those high-heel fishing waders/rain boots are an odd wake-up call to reality.

Shot by tireless Steven Meisel and starring fresh-faced models Anna de
Rijk, Ymre Stiekema, Julia Hafstrom, Katlin Aas and Kendra Spears,
Prada ad campaign is, as always, a slick presentation of the
high-fashion clothes and accessories; this season in elegant hues of
purple, red and brown.

Ad Campaign: Prada womenswear fall/winter 2009/2010
Photographer: Steven Meisel
Models: Anna de Rijk, Julia Hafstrom, Katlin Aas, Kendra Spears, Ymre Stiekema.