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Gap print ads
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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
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Gap print ads
Gap
Gap print ads
Gap
Gap print ads
Gap

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Gap print ads
Gap

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By Haut Fashion , 29 November 2019

Dolce & Gabbana fall/winter 2008/2009 ad campaign

Dolce&Gabbana F/W campaign
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Running through the field at Fillipa K

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Dolce&Gabbana spring/summer ad campaign

Dolce&Gabbana ss09 womenswear

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  • Caroline Trentini
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By Haut Fashion, 28 March 2019

Dolce&Gabbana ad campaigns fall/winter shot by Steven Klein

Dolce&Gabbana fall 2009 ad campaign bags

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  • Mariacarla Boscono
  • Dolce&Gabbana
By Haut Fashion, 10 November 2019

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  • Sasha Pivovarova
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By Haut Fashion, 24 January 2020

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Bocage Paris - Shoes

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Bocage ShoesBocage Paris Advertising Agency: H-Paris. France...

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  • print ads
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By Haut Fashion, 26 June 2018

What to wear before fall

What to wear before fall

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Floral print goes...

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By Haut Fashion, 17 August 2019

ZU Shoes

ZU Shoes

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The concept of “femme fatale” is so common in fashion advertising, whether itâ...

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  • femme fatale
  • print ads
By Haut Fashion, 15 October 2017

Christian Louboutin spring/summer 2009 ad campaign

Louboutin ss09 ad by Lippmann - 1
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By Haut Fashion, 19 June 2019

IKEA goes fashionable

IKEA goes fashionable

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  • print ads
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By Haut Fashion, 18 February 2018

Burberry Spring/Summer 2009 Ad Campaign

Burberry spring 2009 ads
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  • Lily Donaldson
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By Haut Fashion, 20 December 2018

Lady-like preciousness at Louis Vuitton fall 2010

Louis Vuitton fall 2010 campaign

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  • Steven Meisel
By Haut Fashion, 13 October 2019

Paule Ka spring 2011: sun-soaked retro-chic

Paule Ka spring/summer 2011 ad campaign - 1

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  • ad campaign
  • Paule Ka
By Haut Fashion, 10 April 2019

Day Birger et Mikkelsen fall-winter 2010/2011

Day Birger et Mikkelsen fw2010 ad campaign - 01

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  • ad campaign
  • fall 2010
By Haut Fashion, 17 November 2019

Diesel is Fuel For Life

Bettine

Diesel Fuel for Life is the new fragrance by Diesel for men and women. Based on the looks of the bottle, reminding of an old whiskey bottle, the whole advertising campaign uses vintage reference and a sort of a saloon feeling. "Finally...

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By Haut Fashion, 15 November 2017
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