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Gap print ads
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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
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Gap print ads
Gap
Gap print ads
Gap
Gap print ads
Gap

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Gap print ads
Gap

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By Haut Fashion , 29 November 2019

Dolce & Gabbana fall/winter 2008/2009 ad campaign

Dolce&Gabbana F/W campaign
Dolce & Gabbana delivers one of the most interesting advertising campaigns of the Fall/Winter 2008/2009 season. Shot in an urban night scene, the ads have a strong dramatic effect owed to edgy fashion photographer Steven Klein, who is known...

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By Haut Fashion, 3 December 2018

Running through the field at Fillipa K

Fillipa K woman ad campaign by Camilla Akrans

Camilla Akrans' soft, sun-soaked imagery produced for Filippa K spring/summer 2011 ad campaign makes you wish for a perpetual cool summer. Pictures taken in a beautiful landscape of the Swedish archipelago, the...

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  • ad campaign
  • Katrin Thormann
By Haut Fashion, 6 September 2019

Dolce&Gabbana spring/summer ad campaign

Dolce&Gabbana ss09 womenswear

Dolce & Gabbana doesn't disappoint with its newest ad campaign shot by acclaimed fashion photographer Steven Klein. The label's spring/summer 2009 advertorial images display a "classic" D&G heavy styling and...

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  • Caroline Trentini
  • Mariacarla Boscono
By Haut Fashion, 28 March 2019

Dolce&Gabbana ad campaigns fall/winter shot by Steven Klein

Dolce&Gabbana fall 2009 ad campaign bags

Dolce and Gabbana ads always look like these star-studded movies with no complicated plots but with many familiar and glamorous faces. Both womenswear and menswear fall/winter 2009/2010 ad campaigns were shot by fashion...

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  • Mariacarla Boscono
  • Dolce&Gabbana
By Haut Fashion, 10 November 2019

A sunny dream: Club Monaco spring 2012

Club Monaco spring 2012 ad campaign

A romantic daydream is the mood Club Monaco sets off for the spring/summer 2012 season. Under the artistic lens of Belgian photographer Serge LeBlon (whose work I ashamedly admit I just discovered) the...

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  • Sasha Pivovarova
  • ad campaign
By Haut Fashion, 24 January 2020

Bocage Paris

Bocage Paris - Shoes

Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy

Bocage ShoesBocage Paris Advertising Agency: H-Paris. France...

Tags

  • print ads
  • Bocage
By Haut Fashion, 26 June 2018

What to wear before fall

What to wear before fall

What is your in-between-seasons favorite wardrobe pieces? The ones that go perfectly with the last days of summer yet “stating” the upcoming fall's trends? Here are some sartorial ideas gathered from the pre-fall 2010 collections.

Floral print goes...

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  • Christian Lacroix
  • Siri Tollerod
By Haut Fashion, 17 August 2019

ZU Shoes

ZU Shoes

This print ad for ZU Shoes is, despite beliefs, targeted towards women not to men. I say this because I found it very disapproved by…men.

The concept of “femme fatale” is so common in fashion advertising, whether itâ...

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  • femme fatale
  • print ads
By Haut Fashion, 15 October 2017

Christian Louboutin spring/summer 2009 ad campaign

Louboutin ss09 ad by Lippmann - 1
There's no doubt that fashion has become a whimsical art muse yet have you ever imagined shoes being the subject of a "baroque painting"? A truly original ad campaign shot by renowned still life photographer Peter Lippmann, styled by...

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  • ad campaign
  • shoes ads
By Haut Fashion, 19 June 2019

IKEA goes fashionable

IKEA goes fashionable

Don't you just love these new ads for IKEA? The international home product retailer borrows fresh new ideas from fashion. The latest IKEA printed ads feature what seems to be a fashion studio furnished in a typical minimalist and...

Tags

  • print ads
  • Ikea
By Haut Fashion, 18 February 2018

Burberry Spring/Summer 2009 Ad Campaign

Burberry spring 2009 ads
A preview of Burberry spring/summer 2009 ads drives us in a romantic, tranquil mood intended by Creative Director Christopher Bailey for this season's campaign about which he stated "it is about a quiet, beautiful sense of luxury". A bunch of...

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  • Lily Donaldson
  • ad campaign
By Haut Fashion, 20 December 2018

Lady-like preciousness at Louis Vuitton fall 2010

Louis Vuitton fall 2010 campaign

Lovely images from Louis Vuitton Fall/Winter 2010/2011 advertising campaign showing three young ladies from the upper class getting ready for a glamorous sorority gala. Putting make up, brushing their bouncy pony tails are supermodels...

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  • ad campaign
  • Steven Meisel
By Haut Fashion, 13 October 2019

Paule Ka spring 2011: sun-soaked retro-chic

Paule Ka spring/summer 2011 ad campaign - 1

American topmodel Guinevere Van Seenus (IMG) is the protagonist of the spring-summer 2011 ad campaign for the French fashion label Paule Ka. The ads, shot by Venetia Scott, ooze happy luxe charm bringing to mind...

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  • ad campaign
  • Paule Ka
By Haut Fashion, 10 April 2019

Day Birger et Mikkelsen fall-winter 2010/2011

Day Birger et Mikkelsen fw2010 ad campaign - 01

A beautiful outdoorsy campaign for Scandinavian brand Day Birger et Mikkelsen shot by talented photographer Ditte Isager. Inspired by nomad lifestyle the fall/winter 2010/2011 ad campaign stars American model Missy Rayder (...

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  • ad campaign
  • fall 2010
By Haut Fashion, 17 November 2019

Diesel is Fuel For Life

Bettine

Diesel Fuel for Life is the new fragrance by Diesel for men and women. Based on the looks of the bottle, reminding of an old whiskey bottle, the whole advertising campaign uses vintage reference and a sort of a saloon feeling. "Finally...

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  • print ads
  • vintage trend
By Haut Fashion, 15 November 2017
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