The Land Rover Defender inspired the LR001 watch from Bamford London

The LR001 limited edition watch is the product of a design and precision collaboration between Bamford London and Land Rover. Like the one-of-a-kind SUV that inspired the LR001's design, the watch is built for the brave at heart. This limited-edition watch is a collaboration between Land Rover and Bamford London and is one of only 100 made.

The LR001 takes cues from the Land Rover Defender's aesthetic and combines simple lines with premium materials. The watch boasts a 40mm titanium casing and superior Sellita SW200-1b automatic movement, with a striking ruthenium anthracite finish that exemplifies durability throughout its lifetime.

This visually appealing watch has a gray titanium body and a subdued gray display to put the focus on technical perfection. In poor light, a modest green tint under the carved dial is apparent due gray display to emphasize technical perfection. A modest green tint under the carved dial is transparent in poor light. The watch also has a modest "LR001" written in Bamford's distinctive blue aqua at six o'clock on the dial.

Black, navy blue, light brown, and dark brown elastic straps measuring 18 mm are on hand. These straps are a sustainable alternative to regular leather. Durable and water-repellent Cordoba, a woven coating manufactured from recycled nylon, is used to make the navy blue version. In contrast, corn-based imitation leather makes black, light brown, and dark brown versions.

"I am thrilled to announce this collaboration inspired by one of the world's most iconic cars—the Land Rover Defender," said George Bamford, founder and managing director of Bamford London. The titanium casing and gray dial give the LR001 a sophisticated look. "I have a long-standing relationship with Land Rover and am happy to cooperate with the design team to introduce our first watch."

In his own words, Design Director Massimo Frascella adds, "The LR001 has been built with sustainability, longevity, and the Land Rover Defender's minimalist character in mind, with an attractive design expression."

The LR001 watch is available from Bamford London with a handbook. The LR001 watch by Bamford London is priced at 1,566 euros (incl. VAT).

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