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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
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Gap print ads
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Gap print ads
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Gap print ads
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Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Gap print ads
Gap

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  • holiday campaign
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By Haut Fashion , 29 November 2019

Campari Tales - Campari Calendar

Campari Tales

The 9th edition of the Campari Calendar shows a change of style. Campari Tales, the concept for the year 2008, is a glamorous storybook for grown-ups. The central character of all twelve fairy tales is the...

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  • print ads
  • calendar
By Haut Fashion, 4 December 2017

Versace Ad Campaign

Versace ad campaign

Beauty duo Natalia Vodianova and Isabeli Fontana replaced top model Gisele Bündchen for the latest Versace ad campaign. The adverts' fashion team included photographer Mario Testino and stylist Brana Wolf.

Tags

  • ad campaign
  • Versace
By Haut Fashion, 9 October 2018

Alexa Chung is the image of Pepe Jeans

Pepe Jeans fall 2010 ad campaign

British Tv presenter and fashion It girl Alexa Chung along with Spanish sensation Jon Kortajarena and French model Gaspard Menier star in the fall/winter 2010/2011 ad campaign of the European casual wear brand Pepe Jeans London...

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  • ad campaign
  • Jon Kortajarena
By Haut Fashion, 22 July 2019

Givenchy Spring/Summer 2008 Ad Campaign

Givenchy Spring/Summer

The spring 2008 ad campaign for Givenchy ready-to-wear line uses a baroque setting, lots of mirrors and the cliché duo of a blonde and a brunette. Riccardo Tisci's pal, Mariacarla Boscono, and it-model of the moment, Lara...

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  • Givenchy
  • ad campaign
By Haut Fashion, 24 February 2018

Prada campaign: fall/winter 2009/2010

Prada fw09 ad campaign - 1
The newest womenswear advertising campaign from Prada continues with the "cloned" beauties approach of the last season but at the same time goes for a lot more somber, mysterious aura. Savage looks (crimped hair, smoky eyes) and dark waters hit...

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  • Steven Meisel
  • Prada
By Haut Fashion, 20 October 2019

Jill Stuart fall 2008-winter 2009 ad campaign

Jill Stuart fall 2008/winter 2009 ad campaign

I love these new ads from Jill Stuart fall 2008 campaign. They catch up with the arty mood of the past season and translate it into colorful, splattered with paint backgrounds that remind of Pollock's paintings.

...

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  • Jill Stuart
  • fall 2008
By Haut Fashion, 19 September 2018

Vintage, romantic mood at Alberta Ferretti

Sasha Pivovarova for Alberta Ferretti, spring-summer 2011

The spring 2011 collection from Italian label Alberta Ferretti keeps on the glamorous bohemian route, exploring mysterious and utterly feminine looks of past eras refined by subtle luxury details.

For spring-...

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  • Sasha Pivovarova
  • ad campaign
By Haut Fashion, 20 May 2019

Moussy fall 2008/winter 2009 ad campaign

Moussy Agyness campaign
Top model Agyness Deyn dons her best punk pose for Moussy ad campaign. The fall 2008/winter 2009 collection of this Tokyo based label is much influenced by 80's style icon and punk-rock/new-wave darling Deborah Ann Harry. The campaign focuses on...

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  • Agyness Deyn
  • fall 2008
By Haut Fashion, 21 October 2018

Prada is giving "fever" this fall

Prada fall2010 ad campaign womenswear 01

Great looking ad campaign from Prada for the upcoming season of fall 2010 starring model muse Angela Lindvall who plays the jazz singer role with heart (watch her singing Fever on prada.com). The Mad Men inspired...

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  • ad campaign
  • Steven Meisel
By Haut Fashion, 27 July 2019

Jill Stuart Spring/Summer 2008 Ad Campaign

Jill Stuart

Jill Stuart spring/summer 2008 ad campaign features a red-headed siren - model Irina Kulikova - laying in the middle of what seems to be the remains of a ship wreck. This should sound like a dramatic image but those candy colors, the sheer...

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  • spring 2008
  • Jill Stuart
By Haut Fashion, 24 February 2018

Sofie Satin Cloche

Sofie Satin Cloche
Sofie Satin Cloche : champagne/cobalt blue color block, black patent leather piping; gunmetal button, silk duchesse satin and is made in the USA.

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  • ZU shoes
  • femme fatale
By Haut Fashion, 6 February 2019

Givenchy campaign: fall/winter 2009/2010

Givenchy campaign -Adriana Lima
One of the rebranding initiatives of this season, Givenchy decided to quit the minimalist black &white aesthetic of the previous campaigns and replaced photography duo Inez & Vinoodh with digital photo artists Mert Alas and Marcus...

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  • Givenchy
  • Mariacarla Boscono
By Haut Fashion, 30 October 2019

Burberry fall 2008/winter 2009 ad campaign

Burberry fall08/winter09 ad campaign

Romantic, retro, restless ... a mood set by black-and-white pictures of the Burberry fall 2008 ad campaign. Photographed by Mario Testino, the ads feature Rosie Huntington-Whiteley, called by the British press "the new Kate Moss", and...

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  • fall 2008
  • ad campaign
By Haut Fashion, 19 September 2018

D&G fall-winter 2008/09 ad campaign

D&G fall-winter 08/09
The fall-winter 2008/09 ad campaign for D&G makes a fortunate step away from the tiresome images of care-free, partying young & beautiful people. The pictures shot by anglophile Mario Testino have as inspiration point old portrayals of...

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  • Olga Sherer
  • fall 2008
By Haut Fashion, 14 November 2018

Blumarine Spring/Summer 2008 Ad Campaign

Blumarine

Could the romantic spirit of Blumarine be back with its ss08 collection? Anna Molinari said she designed her collection for a holiday in Saint-Tropez so I guess the delicate, ruffled designs with a vintage glamour touch kind of made...

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  • spring 2008
  • Blumarine
By Haut Fashion, 27 February 2018
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