The Big Idea: Make Support Look Effortless
Activewear is having a moment because women’s sport is having a moment. Global revenues in elite women’s sport are forecast to top $2.35 billion in 2025, a powerful tailwind for brands building gear that performs under pressure. Meanwhile, sportswear is expected to outpace broader fashion growth across major regions, reflecting how performance has become everyday wear.
What’s New in the VSX 2025 Sports Bras Lineup
The latest VSX campaign puts function first and lets the styling follow. Shot by Amy Troost and styled by Jorden Bickham, the visuals front models Abby Champion, Imaan Hammam, Jill Kortleve, Nneoma Anosike, and Paloma Elsesser—an energetic statement about inclusivity and strength.
The Core Bras and What They’re Built For
- Featherweight Max — high support for running, boxing, and other high-impact training.
- Knockout Front-Close — high support with front closure for easy on/off after sweaty sessions.
- Incredible Max — high support with structure for shape and bounce control.
- Featherweight Medium V-Neck — medium support for cycling, hiking, and steady-state cardio.
- Elevate Strappy-Comfort — light support for yoga, barre, or mobility days.
Sizes, Prices, and Accessibility
The 2025 lineup spans 32B–44DDD and XS–XXL, with prices from $39.95 to $119.95, keeping performance options accessible without sacrificing technical detail.
