These luminous shots featuring lovely Natasha Poly were done by photographer Craig McDean for the new Blumarine ad campaign. This Italian label is known for sweet and romantic with a lot of sparkle, but, for the fall 2008 season, designer Anna Molinari turned towards a sexier, almost vampy look. There's still sweetness going on: a lot of frills, ruffles and nude-shades, but there's also a body-con leopard-print dress and Natasha's fierce gaze.

You could assume this is a spring campaign judging for the lights and warm colours but the scenery- what looks like a southern highway and a "Bedouin tent", with swinging tassels- makes me think of a desert winter.