Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Category
in

Fashion Ads

Jessica Stam

I absolutely adore Dolce&Gabbana's spring/summer 2008 ad campaign. The Italian design duo took further the season's arty inspiration and imagined a...read more

in

Fashion Ads

spring trends

Dior Homme Spring/Summer 2009 ad campaign featuring Brazilian model Marlon Teixeira benefits from couturier Karl Lagerfeld's photographic...read more

in

All things chic

Christian Lacroix

What is your in-between-seasons favorite wardrobe pieces? The ones that go perfectly with the last days of summer yet “stating” the upcoming fall's trends?...read more

in

Fashion Ads

Lily Donaldson

With a luxe boho fall collection, the Woodstock/'bohemian nomad life' references were pretty predictable for the Gucci fall 08 ad campaign. The photos were...read more

in

Fashion Ads

Patrick Demarchelier

Renowned French photographer Patrick Demarchelier creates a sensual and very glamorous vibe for Donna Karan spring-summer 2011...read more

in

Fashion Ads

print ads

The 9th edition of the Campari Calendar shows a change of style. Campari Tales, the concept for the year 2008, is a glamorous...read more

in

Fashion Ads

ad campaign

Beauty duo Natalia Vodianova and Isabeli Fontana replaced top model Gisele Bündchen for the latest Versace ad campaign. The...read more

in

Fashion Ads

ad campaign

British Tv presenter and fashion It girl Alexa Chung along with Spanish sensation Jon Kortajarena and French model Gaspard Menier star in...read more

in

Fashion Ads

Givenchy

Client: Givenchy Parfums Advertising Agency: BETC ETOILE ROUGE, France Agency management: Brune Buonomano,...read more

in

Fashion Ads

Givenchy

The spring 2008 ad campaign for Givenchy ready-to-wear line uses a baroque setting, lots of mirrors and the cliché duo of a blonde and a...read more

in

Fashion Ads

ad campaign

The newest womenswear advertising campaign from Prada continues with the "cloned" beauties approach of the last season but at the same time goes...read more

in

Fashion Ads

Jill Stuart

I love these new ads from Jill Stuart fall 2008 campaign. They catch up with the arty mood of the past season and translate it into colorful, splattered with...read more