GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.
The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.
Tv commercial closing line: "You don't have to get them to give them Gap."
GAP’s tagline: "Dress normal."
[video:https://youtu.be/SekIpWLZ5Bs]
Gauntlet - Gap Dress Normal - Holiday 2014
[video:https://youtu.be/JuGhnG7Z86I]
Mistletoe - Gap Dress Normal - Holiday 2014
[video:https://vimeo.com/347345218]
Crooner - Gap Dress Normal - Holiday 2014
[video:https://youtu.be/SekIpWLZ5Bs]
Gauntlet - Gap Dress Normal - Holiday 2014
Advertising Agency: Wieden + Kennedy, New York