Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Category
Mon, 05/28/2018 - 04:21 in

Fashion Ads

print ads

Advertising Agency / Production: Кинограф Art Directors: Ð’. Кокошко Creatives: Л. Лылык, К. Черных, Д. Марусов, А. КрÐ...read more

Tue, 09/18/2018 - 03:19 in

Fashion Ads

Lily Donaldson

With a luxe boho fall collection, the Woodstock/'bohemian nomad life' references were pretty predictable for the Gucci fall 08 ad campaign. The photos were...read more

Tue, 05/14/2019 - 15:37 in

Fashion Ads

Patrick Demarchelier

Renowned French photographer Patrick Demarchelier creates a sensual and very glamorous vibe for Donna Karan spring-summer 2011...read more

Mon, 07/22/2019 - 07:11 in

Fashion Ads

ad campaign

British Tv presenter and fashion It girl Alexa Chung along with Spanish sensation Jon Kortajarena and French model Gaspard Menier star in...read more

Sun, 10/21/2018 - 03:11 in

Fashion Ads

Agyness Deyn

Top model Agyness Deyn dons her best punk pose for Moussy ad campaign. The fall 2008/winter 2009 collection of this Tokyo based label is much...read more

Wed, 11/15/2017 - 06:00 in

Fashion Ads

print ads

Diesel Fuel for Life is the new fragrance by Diesel for men and women. Based on the looks of the bottle, reminding of an old whiskey bottle,...read more

Tue, 05/28/2019 - 05:37 in

Fashion Ads

Marc Jacobs

Marc Jacobs calls on again photographer Juergen Teller to shoot the spring-summer 2009 ad campaign starring Brazilian topmodel Raquel...read more

Thu, 07/19/2018 - 10:31 in

Fashion Ads

fall 2008

Designer and founder of Paule Ka, Serge Cajfinger was inspired for his fall 2008 collection by movies like ‘Sue Lost in Manhattan' and ‘Grey Gardens'....read more

Wed, 04/10/2019 - 05:35 in

Fashion Ads

ad campaign

American topmodel Guinevere Van Seenus (IMG) is the protagonist of the spring-summer 2011 ad campaign for the French fashion label Paule Ka...read more

Sun, 01/20/2019 - 05:18 in

Fashion Ads

spring trends

Dior Homme Spring/Summer 2009 ad campaign featuring Brazilian model Marlon Teixeira benefits from couturier Karl Lagerfeld's photographic...read more

Sat, 02/24/2018 - 12:22 in

Fashion Ads

Givenchy

The spring 2008 ad campaign for Givenchy ready-to-wear line uses a baroque setting, lots of mirrors and the cliché duo of a blonde and a...read more

Sat, 11/09/2019 - 06:37 in

Fashion Ads

ad campaign

What's not to like about Zara fall/winter 2009/2010 campaign shot by fashion photographer David Sims? German model Toni Garrn,...read more