A more grown-up looking Emma, who was chosen for her classic beauty with a brainy, modern edge, poses as the subtle leader of a cool teen gang, kind of like her character in ‘Harry Potter'. Except here they are all dressed in stylish Burberry signed jackets, blazers, trenches and overcoats.

Creative director Christopher Bailey told WWD: "I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today".