Hardy Amies - British chic nonchalance

An all-British team for Hardy Amies spring-summer 2011 ad campaign is a safe bet for a genuine posh set of images. A playful wink mixed in the black/white retro outdoor imagery and timeless elegance are the key words for the commercial images of this classic Savile Row fashion label.

The tag line says that “to achieve the nonchalance which is absolutely necessary for a man, one article atleast must not match” – one of late Hardy Amies’ masculine style rule. Former personal dressmaker of HRH Queen Elizabeth, Sir Hardy Amies (1909-2003), who formed his namesake fashion label in 1945, remains in history as the author of The ABC of Men’s Fashion (1964), the “definitive alphabetical guide for men’s style and etiquette”, republished many times over the years but also as the acclaimed costume designer of Stanley Kubrick’s 2001: A Space Odyssey (1968).

Starring in the spring/summer 2011 advertising campaign is the British model George Barnett also a musician in the indie rock band, These New Puritans. He’s quite the dandy wandering around in a garden maze dressed in refined tailored suits and separates.

Photographer Roger Rich, also a Londoner, is at his second collaboration with Hardy Amies fashion house. Up till now he has signed impressive projects such as ad campaigns for Nicole Farhi (Men S/S 2011 and Jaeger Men (S/S 2011) as well as fashion editorials in GQ UK, L’Officiel Hommes Germany, Wonderland Magazine or celebrities portraits for Zoo Magazine.

Category
Fri, 09/06/2019 - 03:05 in

Fashion Ads

ad campaign

Camilla Akrans' soft, sun-soaked imagery produced for Filippa K spring/summer 2011 ad campaign makes you wish for a...read more

Wed, 04/10/2019 - 05:35 in

Fashion Ads

ad campaign

American topmodel Guinevere Van Seenus (IMG) is the protagonist of the spring-summer 2011 ad campaign for the French fashion label Paule Ka...read more

Tue, 05/14/2019 - 15:37 in

Fashion Ads

Patrick Demarchelier

Renowned French photographer Patrick Demarchelier creates a sensual and very glamorous vibe for Donna Karan spring-summer 2011...read more

Mon, 05/20/2019 - 02:59 in

Fashion Ads

Sasha Pivovarova

The spring 2011 collection from Italian label Alberta Ferretti keeps on the glamorous bohemian route, exploring mysterious...read more

Sun, 11/25/2018 - 06:12 in

Fashion Ads

Mariacarla Boscono

One of the most beautiful fall/winter 2008/09 ad campaigns is "An Indian Winter" by Hermès. The luxury French fashion house called on National...read more

Mon, 05/28/2018 - 12:28 in

Fashion Ads

ad campaign

Alberta Ferretti Spring/Summer 08 Ad Campaign Models: Agnete Hegelund & Kamila Filipcikova Photo by Steven Meisel Alberta Ferretti Spring/Summer 08...read more

Sun, 11/10/2019 - 03:22 in

Fashion Ads

Mariacarla Boscono

Dolce and Gabbana ads always look like these star-studded movies with no complicated plots but with many familiar and glamorous faces. Both ...read more

Sat, 09/29/2018 - 07:37 in

Fashion Ads

Natasha Poly

These luminous shots featuring lovely Natasha Poly were done by photographer Craig McDean for the new Blumarine ad campaign. This Italian label is known for...read more

Fri, 01/24/2020 - 06:35 in

Fashion Ads

Sasha Pivovarova

A romantic daydream is the mood Club Monaco sets off for the spring/summer 2012 season. Under the artistic lens of Belgian...read more

Mon, 12/03/2018 - 02:10 in

Fashion Ads

Jessica Stam

Dolce & Gabbana delivers one of the most interesting advertising campaigns of the Fall/Winter 2008/2009 season. Shot in an urban night scene, the...read more

Sat, 01/26/2019 - 03:05 in

All things chic

globe trotter

Designing duo Sandrina Fasoli, winner of the first MANGO Fashon Awards  edition, created an exclusive collection for the Spanish fast-fashion...read more

Thu, 03/28/2019 - 05:30 in

Fashion Ads

Caroline Trentini

Dolce & Gabbana doesn't disappoint with its newest ad campaign shot by acclaimed fashion photographer Steven Klein. The label's spring/...read more