Paule Ka spring 2011: sun-soaked retro-chic

American topmodel Guinevere Van Seenus (IMG) is the protagonist of the spring-summer 2011 ad campaign for the French fashion label Paule Ka. The ads, shot by Venetia Scott, ooze happy luxe charm bringing to mind the glamour of Palm Beach's heydays, when the place was packed with Hollywood stars.

London-based stylist and photographer Venetia Scott began her career by styling fashion editorials for British Vogue and next for various magazines such as i-D, Italian Vogue, Another Magazine and W Magazine. She has collaborated with renowned photographers: Helmut Newton, Mario Sorrenti, Corrine Day, Glen Luchford, Steven Klein, Stephen Shore and Juergen Teller (former life partner).

In 1997 Venetia started working with Marc Jacobs, being appointed as Creative Director of Marc Jacobs and Marc by Marc Jacobs brands. Since 2005 Venetia has worked as a fashion photographer for Another Magazine, i-D, British Vogue, and shooting advertising campaigns for Marc Jacobs and Marc by Marc Jacobs, Calvin Klein Eternity fragrance, CK Jeans, Anna Molinari, Margaret Howell and Paule Ka.

images from Paule Ka Paris website.

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