One of the rebranding initiatives of this season, Givenchy decided to quit the minimalist black &white aesthetic of the previous campaigns and replaced photography duo Inez & Vinoodh with digital photo artists Mert Alas and Marcus Piggott. Bringing their exuberant, innovative approach to Riccardo Tisci's edgy-glam fashion, the team couldn't be more cohesive. Lavish, aristocratic interiors/bedrooms of Ferrières castle oppose with sharp tailoring and dark looks in a Mert&Marcus signature surreal style.
Womenswear ads starring Tisci's muse Mariacarla Boscono, new-comer Ranya Mordanova, androgynous beauty Iris Strubegger have two "aces up the sleeve": Leonor Scherrer, daughter of retired couturier Jean-Louis Scherrer, declared to "represent France in all senses: the elegance, the aristocracy, the darkness" and Victoria's Secret model Adriana Lima who is the very goth angel in the first ad.
Menswear ads feature male models Simon Nessman, Manuel Ramos and Jakob Wiechmann. Givenchy fashion accessories ad campaign - fall/winter 2009/2010 starring Iris Strubegger is shot by fashion photographer Mark Pillai.
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