Skip to main content
Home

Haut Fashion

Main menu

  • Photography
  • Ads
  • Designer
  • Chic
    • Bags
    • Beauty
    • Jewelry
    • Shoes
    • Clothing
User Menu
  • Contact
Campari Tales
Castello Cavalcanti by Wes Anderson
Gap print ads
Andrej Pejic in L"Officiel Magazine
Karlie Kloss by Tim Walker - W Magazine, 2012
Pirelli Calendar 2008
Leibovitz - Lewis Carroll
Bridal Lingerie That Works Harder Than Your Seating Chart

Breadcrumb

  1. Home
  2. Fashion Photography
  3. The Lexash: Nigerian Fashion Photography With Personality

The Lexash: Nigerian Fashion Photography With Personality

A yellow dress, magenta feathers, and a steady gaze: The Lexash gives fashion lovers plenty to look at. His photographs also invite a slower question: how do clothes, lighting, and expression work together?

Who Is The Lexash?

Alexander Chidiebere Ashimole, also known as Lex Ash, works in Lagos as a Nigerian fashion photographer and creative director. He taught himself photography while studying estate management at Covenant University, borrowing a friend's camera to practice.

He wanted to increase the number of photographs of Black people, including Nigerians, online. His professional background also includes corporate communications at Unilever Nigeria and brand and design work at Andela.

The Lexash
The Lexash

What Makes His Fashion Images Worth Studying?

The yellow dress photograph pairs floral details and magenta feathers with a blue-gray background. A plain wooden box gives the seated model somewhere to rest her arm. The styling supplies drama; the spacious composition gives it room.

Another photograph places two models in black against a gray wall. Bands of shadow cross the scene, while light catches cheekbones and shoulders. To my eye, these choices keep attention on faces and posture. A lavish set would have very little to add.

A Willingness to Try Something New

Early on, he planned shoots with mood boards, models' own clothes, and secondhand finds. In 2022, he described testing fresh ideas on every set and favoring a 50mm lens.

He also kept personal control of color grading, even when assistants helped with retouching. For a fashion team, that suggests a useful habit: decide who owns the final color decisions before the shoot.

Fashion Model: Favour Obi
Fashion Model: Favour Obi
Fashion Model: Boma Dokubo
Fashion Model: Boma Dokubo
Fashion Model: Joy Akhigbe
Fashion Model: Joy Akhigbe
Fashion Model: Joy Akhigbe
Fashion Model: Joy Akhigbe
Fashion Model: Precious John
Fashion Model: Precious John
Fashion Model: Kasarache
Fashion Model: Kasarache
Fashion Model: Temidayo Sanusi
Fashion Model: Temidayo Sanusi

Where Should You Start With His Portfolio?

His work spans fashion, beauty, portraits, commercial photography, weddings, and events. Choose a section that matches your purpose.

Your interestPortfolio section
Clothing and editorial stylingFashion / Editorials
Makeup and beauty imageryBeauty & Lifestyle
Celebrations and event coverageWeddings / Events

Before planning a shoot, use three questions to turn admiration into a useful brief:

  • Which colors should lead the picture?
  • What should the pose or expression communicate?
  • Which props actually help tell the story?

A mood board full of beautiful pictures still needs a clear idea. Answering those questions gives the photographer, stylist, and makeup artist something concrete to work toward.

Pro-Tip: Write a Sharper Brief

Choose one photograph and describe its lighting, palette, and mood in a sentence. Then build your own concept from those observations. Start with the person, choose the clothes, and give every prop a reason to stay.

The Lexash
The Lexash

Category

  • Fashion Photography

Tags

  • The Lexash
  • Nigerian fashion photographer
  • Temidayo Sanusi
  • Precious John
  • Joy Akhigbe
  • Boma Dokubo
  • Favour Obi
  • Lex Ash photographer
  • Alexander Chidiebere Ashimole
  • Fashion team
  • Fresh ideas
  • Add new comment
By Haut Fashion , 20 September 2026

Silk scarves from Slow Factory

Silk scarves from Slow Factory

The silk scarf prints represents a picture of the United States of America during the evening from information collected by the Suomi NPP international satellite.

The picture was made possible by the new satellite’s “day-night band” of the Visible...

Tags

  • Alexander Wang
By Haut Fashion, 6 December 2019

Luxury fragrance by Jean Paul Gaultier

Luxury fragrance

With luxury and irreverence, "Le Male" by Jean Paul Gaultier was released in a limited edition. Le Male is a men's strong fragrance, virile by the mint freshness and lavender, but it's also pleasing, thanks to the soft caress of...

Tags

  • art of fashion
  • Edie Campbell
By Haut Fashion, 29 February 2020

Supersoft dress with floral pattern

Ladderback Dress

Supersoft tank dress with large floral pattern. Flowy skirt at bottom. Deep v in back with large ladderback detail.

Tags

  • Hardy Amies
  • Vincent LaCrocq
By Haut Fashion, 29 October 2019

Black patent-leather bag by Miu Miu

Patent-leather ruffle bag

Black patent-leather bag with fuchsia and lilac patent-leather ruffle detailing. Miu Miu bag has a top handle, a detachable shoulder strap, a designer-stamped detail at back, a black turn-lock fastening at front, an...

Tags

  • Michelangelo di Battista
By Haut Fashion, 9 August 2019

Vintage Swarovski crystals Necklace

Vintage Swarovski crystals
From a very limited supply of vintage Swarovski crystals Heatherly found this one is called Bermuda blue that sparkles with special shades of rich blue. Heatherly had fit the crystal in a brass pronged setting which hangs among a...

Tags

  • Nicole Miller
  • Versace
By Haut Fashion, 26 January 2020

Marc Jacobs small bag

Marc Jacobs handbag
Unlike brands such as Mulberry and Dior, Marc Jacobs proposes cuadrille for this season, because this is one of his new achievements. It’s a small bag, perfect for use. Apparently this season will be flooded with different trends, from the flashy...

Tags

  • brass jewelry
  • Marc Jacobs
By Haut Fashion, 3 September 2019

Gianira shoe

Salon shoes
White leather mixes with perforated black patent in a stylish take on the traditional viewer oxford. Attention-getting technique is supported by a serenely textured rubber-wrapped heel and platform.

Tags

  • femme fatale
  • dutch designers
By Haut Fashion, 29 July 2019

Goldenbleu

Goldenbleu
Goldenbleu shines in the season's top trend: high-gloss patent leather with golden logo-engraved nameplate on one side

Tags

  • EBay finds
  • bold colors
By Haut Fashion, 29 July 2018

Devon Windsor by Liam Warwick

Devon Windsor by Liam Warwick

Model Devon Windsor and fashion photographer Liam Warwick give their best for the latest edition of Wonderland Magazine.

Styling: Matthew Josephs.

Tags

  • Wonderland Magazine
  • Devon Windsor
By Haut Fashion, 17 December 2019

Peter Som & BHLDN wedding dresses

Peter Som & BHLDN wedding dresses

If you’re a fan of Peter Som designs and looking for a wedding dress look no further than these lovely gowns. The New York designer created a three piece collection of wedding dresses for the Anthropologie's bridal label, BHLDN. Peter Som’s...

Tags

  • Wedding Dresses
By Haut Fashion, 7 April 2019

LancĂ´me spring collection

LancĂ´me make up spring collection

How black can black become? How pink can pink become? Stupid question, isn't it? Didn't seem so for Aaron De May, the new creative director for LancĂ´me who created an extraordinary spring-summer 2009 make...

Tags

  • Spring Summer collections
By Haut Fashion, 26 January 2020

Zuhhah clothing

Zuhhah clothing
Zuhhah takes care of all your clothing staples but that doesn't mean your requirements have to be normal. They get jackets, jeans, coats, skirts, leggings, vests, dresses, and tops, add soft leather, chic buttons, zipper detailing and animated colors and...

Tags

  • Zuhhah clothing
By Haut Fashion, 4 February 2019

Sea longing at Theyskens' Theory

Theyskens' Theory spring 2013 ad campaign

Theyskens’ Theory spring 2013 ad campaign has a dark suspenseful mood carried out in a simple and effective manner. Starring Los Angeles model Wylie Hays, captured by Belgian...

Tags

  • Olivier Theyskens
  • Willy Vanderperre
By Haut Fashion, 6 June 2019

Alek Wek is a stylish modern nomad

Alek Wek by Andrew Yee

Vibrant wardrobe for the modern nomad: Sudan born topmodel Alek Wek stars in a summery, globe-trotter inspired editorial featured in Financial Times's fashion issue How To Spend It. Shot by photographer Andrew Yee and styled by...

Tags

  • fashion editorial
  • summer 2010
By Haut Fashion, 28 August 2019

Giorgio Armani spring/summer 2009 ad campaign

Giorgio Armani spring 2009 campaign

Photography team Mert Alas and Marcus Piggott give a surreal edge to Giorgio Armani's well known classic elegance, for the label's spring/summer 2009 ad campaign.  The creative duo kept the black-and-white...

Tags

  • Sasha Pivovarova
  • Giorgio Armani
By Haut Fashion, 5 March 2019
Haute Fashion

Friends

Velvet Cushion 

Latest news

Magdalena Frackowiak

Magdalena Frackowiak for Vogue Paris April 2012

Dolce & Gabbana fragrance

Light Blue fragrance by Dolce & Gabbana

Leather satchel

Leather satchel

Vintage Swarovski crystals

Vintage Swarovski crystals Necklace

Maxi dress by Geren Ford

High Castle Ring

High Castle Ring by Jung ee eun

Oversized slouchy shirt

Oversized slouchy shirt

Black patent leather pumps

High heals shoes by Christian Louboutin

Valentino Bow Flap Convertible Clutch

Valentino Bow Flap Convertible Clutch

leather satchel

Leather satchel by Rachel Zoe

Pagination

  • Previous page
  • 17
  • Next page

Popular news

Vladimir Kush, Breakfast on The Lake

Astonishing mind games

Nordschleife 24-hour wristwatch

Nordschleife 12-hour Chronograph

HUGO collection for Spring/Summer

Berlin Fashion Week (I): Minimalism and Futurism

Dolce&Gabbana

Dolce&Gabbana Spring/Summer 2008 Ad Campaign

Givenchy fall ad campaign

Givenchy fall 2008 - winter 2009 ad campaign

Red Carpet 2009

Glamour in times of recession

Kid Interiør x Julie Fiala

Kid Interiør Joins Forces with Julie Fiala for a Limited Edition Textile Collection

Harper's Bazaar

The Golden Ages of Fashion

Michelle Westgeest

Michelle Westgeest in Harper's BAZAAR

Sasha Pivovarova

Sasha Pivovarova is one chic “bag lady”

Marie Piovesan by Camille Bidault Waddington

Purple Fashion Spring editorial Re-Folk Fashion

Eduardo Rubio painting

What is art all about

Pagination

  • Previous page
  • 17
  • Next page
Anouk portrait by Erwin Olaf, Vogue Netherlands, april 2013
Deborah Turbeville, Valentino Collection, 1977
Sarah doll by Ana Salvador
Manuela Pavesi, Tank Magazine spring/summer 2012
Speak Flower, Kako Ueda
Stylish Tips for the Mother of the Bride or Groom
RSS feed
#Contact #Privacy policy #Facebook