Trish Summerville for H&M collection

A collection inspired by a novel and film heroine is fresh news in fashion marketing. Swedish fashion retailer H&M brought Trish Summerville on board for one of its latest fashion collaborations. Trish is the talented costume designer for “The girl with the dragon tattoo” movie by David Fincher. Certainly Versace for H&M collection is the big news now, because of the glam factor, but I am keener on the film-fashion association.

Trish Summerville for H&M collection

"The girl with the dragon tattoo collection" by Trish Summerville for H&M

You must have heard of the awarded, best-selling Millennium series written by late Swedish author and journalist Stieg Larsson, crime/detective books that have as main feminine character the 24-year-old computer hacker Lisbeth Salander, a rebellious girl with a traumatic childhood and a troubling life. The character was brilliantly portrayed by Swedish actress Noomi Rapace and will soon be reprised by American Rooney Mara in the Hollywood adaptation of the first book. Movie premiere is on 21 December (USA).

W Magazine published an interesting interview with stylist and costume designer Trish Summerville on creating the Salander look for the movie. Lisbeth’s distinctive appearance, tough but artistic, is about survival as well as asserting her personality, defying societal norms and Trish's partnership with H&M Divided reflects well her character.

From H&M’s press release: "The 30-piece collection has the dark urban feel that defines her character, with leather jackets and trousers, torn jeans and slouchy hoodies all in industrial shades of black, grey, worn white or dark red. The collection debut exclusively at the boutique Colette in Paris on November 28, with its own dedicated in-store area. The collection will be available from December 14 in Divided departments in around 100 H&M stores worldwide, as well as online."

Lisbeth Salander played by Noomi Rapace (left) and Rooney Mara (right)Lisbeth Salander played by Noomi Rapace (left) and Rooney Mara (right)

“Accessories are vital to the look, whether it be a knit snood, a battered backpack or a tribal earring. Boots finish off the style, whether they be high-top sneakers, an urban platform wedge, or some perfectly pre-worn leather boots.”

Trish Summerville worked with H&M‘s creative team to produce a modern collection that fits in this year’s fashion trend of urban warrior look. A look seen this fall/winter on fashion runway at Alexander Wang, Rick Owens, A.F. Vandevorst, Daryl K , Junya Watanabe and most of the labels presented at Stockholm Fashion Week. The H&M Divided collection is wearable and flattering and will bring a tough utilitarian look to street fashion. The anti-social troubled young girl becomes a fashion icon.

collection image credit @ H&M, photographer Andreas Sjödin

movie image credit @ Imdb

Category
in

All things chic

summer 2008 collections

Diana Dondoe The biggest fashion event in Romania, RFW took place at Ia?i and lasted for three days (from 8 to 10th of May). Well known designers and...read more

in

All things chic

Haute Couture

Ray Caesar's paintings intrigue me in a way few artists do. You can consider them fantasy portrayals of beautiful, delicate youthful women,...read more

in

All things chic

costume exhibition

Lithuanian artist Natalie Shau is focusing on beautiful and dark heroines, disturbing little girls in rococo settings,...read more

in

All things chic

Gemma Ward.

Mercedes Benz Fashion Week Berlin spring/summer 2011 (7-10 July 2010) gathers top German fashion brands and...read more

in

All things chic

Freja Beja

Global fashion label H&M enlists American topmodel Karlie Kloss to star in the autumn 2011 lookbook....read more

in

All things chic

Megan Fox

The love story between Megan Fox and Machine Gun Kelly is no longer a novelty for anyone. The two made their relationship public at the...read more

in

All things chic

thigh high boots

With vintage style being such a powerful trend in fashion right now, antique style jewelry like a simple silver pendant hanging on a plain leather string can...read more

in

All things chic

summer 2008 collections

I was more than happy to find out that knee shorts are still in style. Browsing through fall 2007-winter 2008 fashion collections I’ve discovered new stylish...read more

in

All things chic

Noah Chen

Top choices for embellishment this fall, feathers and fringes outshined embroidery, bead and flower appliqué of the past few seasons. Feathery hats...read more

in

All things chic

Anett Griffel

There's an interesting trend in jewelry right now: safety pins in brass, silver, gold, embellished with funky, retro charms or incrusted with precious...read more

in

All things chic

Lara Stone

Here is a good proof that fashion blogging can lead to success. I'm proud to announce that fellow blogger Diana Bobar from SoFash'on launched...read more

in

All things chic

Tiffany

For every girl out there who can still enjoy weekends and doesn't have to work her ass off (gosh, no! I'm not talking about me) I put together a cute outfit...read more