Diesel Human after all campaign

Diesel Human

"Human After All" is the latest advertising campaign for Diesel denim. The seven frames take us into a technology ruled future as opposing to the "Fuel for Life" Diesel fragrance ads. A future that is still human as this clever Diesel ad accentuates. Even though technology takes big steps as clones' nurseries, teleportation and space ships will be common aspects of life, some things will never change and that implies the human nature. Error and emotion will stay the same - flight delays, car breakdowns, balls breaking glass, ugly breakups, difficulty in assembling furniture (?) and young, beautiful humans wearing sexy Diesel jeans.

Human After All The Break Up
Human After All Car Breakdown
Human After All Glass Breaking
Human After All Flight Delays
Human After All Furniture Assembling
Human After All Pancakes Stuck
Human After All TeleportationHuman after all

Diesel. For successful living.
Advertising Agency: Marcel, Paris, France
Creative directors: Anne de Maupeou, Frederic Temin
Copywriters: Eric Jannon, Dimitri Guerassimov
Art directors: Nicolas Chauvin, Romin Favre
Photographer : Johan Renck

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