Key Pieces in the Collection
The Spring 2025 collection features:
- Tailored Blazers: Sharp cuts suitable for both professional and casual settings.
- Flowing Dresses: Light fabrics ideal for the warmer seasons.
- Statement Accessories: Including oversized belts and the signature Love Bag, reimagined with fresh designs.
Styling and Direction
Creative director and stylist Lorenzo Posocco brings a cohesive vision to the campaign. The styling blends classic elements with modern twists, appealing to a diverse audience. Posocco's approach ensures each piece is both fashionable and functional.
Behind the Scenes
Director and cinematographer Roberto Ortu contributes to the campaign's dynamic feel. His direction in the accompanying video content adds depth, showcasing the collection in motion and highlighting the versatility of each piece.
Social Media Launch
The campaign debuted across Pinko's social media platforms, generating significant buzz. On Instagram, Boscono shared her excitement, stating, "Unveiling (MY) SELF ✨⚡️ @pinkoofficial Spring/Summer 2025 ad campaign." This personal touch resonates with fans and reinforces the campaign's theme.
