IKEA goes fashionable

Don't you just love these new ads for IKEA? The international home product retailer borrows fresh new ideas from fashion. The latest IKEA printed ads feature what seems to be a fashion studio furnished in a typical minimalist and utilitarian manner by designer Peter Løchstøer. The model's clothes are made from bed linen and pillow cases also from IKEA.

Ikea Print Advertising Campaign - 1

Ikea Print Advertising Campaign - 2

Ikea Print Advertising Campaign - 3

Advertising Agency: DDB Oslo, Norway
Art Director: Morten Foss
Copywriter: Espen Dysvik Hagen
Designer: Peter Løchstøer
Photographer: Massimo Leardini

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