IKEA goes fashionable

Don't you just love these new ads for IKEA? The international home product retailer borrows fresh new ideas from fashion. The latest IKEA printed ads feature what seems to be a fashion studio furnished in a typical minimalist and utilitarian manner by designer Peter LÃ¸chstÃ¸er. The model's clothes are made from bed linen and pillow cases also from IKEA.

Advertising Agency: DDB Oslo, Norway

Art Director: Morten Foss

Copywriter: Espen Dysvik Hagen

Designer: Peter LÃ¸chstÃ¸er

Photographer: Massimo Leardini

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