Maiyet, Daria and the thrill of traveling

A fresh and smart approach in fashion advertising, the collaboration between New York based label Maiyet and photographer/film maker Cass Bird sets apart from the endless images of models standing in a rack-like, unnatural pose. Few fashion photographers give emphasis to the atmosphere surrounding the label in a fashion campaign which I think is more important, unlike a look book or catalog that just displays the clothes.

For spring-summer 2013 Maiyet and Cass Bird chose top model Daria Werbowy as the star of the advertising campaign and India as the stunning backdrop. The Ukrainian-Canadian beauty plays perfectly the stylish traveler who wants to feel the pulse of the place they’re visiting. Cass Bird’s daring and intimate photo-journalistic style images capture the exuberant, care-free nature of artisan-promoting label.

Cass Bird's photographs have been featured in noteworthy magazines such as The New Yorker, Details, Dossier, and Rolling Stone, as well as in advertising campaigns for Converse, Levi's, Sony, and Nike. Maiyet is an innovative luxury brand that fuses modern design with rare artisan skills, supporting the next generation of master craftsmen from Colombia, India, Indonesia, Italy, Kenya, Mongolia, and Peru. In partnership with independent non-profit organization Nest, Maiyet organizes customized training and helps developing artisan business, promoting entrepreneurship, prosperity and stability.

credit images: maiyet.com.

Category
Wed, 01/15/2020 - 11:51 in

Cosmetics

spring 2013 campaign

Classic and trend-defining shades from the runways of Paris. State-of-the-art formula strengthens and moisturizes nails as it delivers long-wearing, high-...read more

Tue, 08/22/2017 - 22:00 in

All things chic

summer 2008 collections

A key piece for the past spring season, the cropped short sleeve jacket is a must have for fall. Combinations have changed, though. Leave away for next summer...read more

Wed, 01/29/2020 - 09:01 in

Clothes

Sigrid Agren

Party music, dance, and the rush of Valentine's Day romance! This cabaret-inspired corset balances the lively and lusty for a cheerful feeling of...read more

Wed, 02/07/2018 - 03:07 in

Fashion Ads

spring 2008

The spring/summer 2008 Roberto Cavalli collection was a surprisingly turn aside from the flashy looks that embodied Cavalli label up till last few seasons....read more

Thu, 06/06/2019 - 01:05 in

Fashion Ads

Olivier Theyskens

Theyskens’ Theory spring 2013 ad campaign has a dark suspenseful mood carried out in a simple and effective manner. Starring ...read more

Mon, 02/10/2020 - 15:41 in

Jewelry

globe trotter style

Be charming on Valentine’s Day. This beautiful necklace by Betsey Johnson will make a statement of love. Many heart charms feature the words "be mine", and "...read more

Wed, 11/15/2017 - 06:00 in

Fashion Ads

print ads

Diesel Fuel for Life is the new fragrance by Diesel for men and women. Based on the looks of the bottle, reminding of an old whiskey bottle,...read more

Mon, 10/08/2018 - 07:18 in

Fashion Ads

Sasha Pivovarova

Tiffany & Co. gets a sweet new look this season  with the latest ad campaign "Some Style Is Legendary". The ads, shot by Michael Thompson, feature models...read more

Sat, 07/20/2019 - 12:32 in

Fashion Ads

menswear

Polish fashion brand Wolczanka manufacturing men's shirts and accessories sends in the spot light the classic white shirt for their Spring/...read more

Tue, 08/11/2020 - 11:50 in

Fashion Ads

perfume water

GINEVRA is a perfume with two distinct scents and packaging, dedicated to two different souls: white for delicate, romantic and angelic women...read more

Mon, 02/19/2018 - 13:20 in

Fashion Ads

spring 2008

The latest ad campaign for Gucci features a smiling Natasha Poly and a cheeky landscape. Models: Natasha Poly and Mat Gordon. Photographer: Ines van...read more

Sat, 01/19/2019 - 05:26 in

Fashion Ads

ad campaign

And here is again model Toni Garrn in a female bonding photoplay alongside Polish beauty Anna Jagodzinska. Pictures were shot by Swedish...read more