So, who is Patrizia?

A fun change from the overly dramatic fashion campaigns is this one here launched by Italian fashion label Patrizia Pepe for the season of fall/ winter 2010/2011. The teasing slogan invites us to speculate "Who is Patrizia?" and the images show ingenious, amusing ways to hide the model's face while focusing on the chic clothes, shoes and accessories.

The whole campaign is an invitation to discovering the brand's identity and its collection for the current fashion season.

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