So, who is Patrizia?

A fun change from the overly dramatic fashion campaigns is this one here launched by Italian fashion label Patrizia Pepe for the season of fall/ winter 2010/2011. The teasing slogan invites us to speculate "Who is Patrizia?" and the images show ingenious, amusing ways to hide the model's face while focusing on the chic clothes, shoes and accessories.

Patrizia Pepe fw 2010/2011 ad campaign - 01
Patrizia Pepe fw 2010/2011 ad campaign - 01
Patrizia Pepe fw 2010/2011 ad campaign
Patrizia Pepe fw 2010/2011 ad campaign

The whole campaign is an invitation to discovering the brand's identity and its collection for the current fashion season.

Patrizia Pepe fw 2010/2011 ad campaign - 10
Patrizia Pepe fw 2010/2011 ad campaign - 10
Patrizia Pepe fw 2010/2011 ad campaign - 11
Patrizia Pepe fw 2010/2011 ad campaign - 11
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign
Patrizia Pepe ad campaign

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Prada fall2010 ad campaign womenswear 01

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Prada fw09 ad campaign - 1
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