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Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
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Gap print ads
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Gap print ads
Gap
Gap print ads
Gap

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Category

  • Fashion Ads

Tags

  • print ads
  • tv commercials
  • holiday campaign
  • ad campaign
  • Add new comment
By Haut Fashion , 29 November 2019

Bocage Paris

Bocage Paris - Shoes

Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy

Bocage ShoesBocage Paris Advertising Agency: H-Paris. France...

Tags

  • print ads
  • Bocage
By Haut Fashion, 26 June 2018

ZU Shoes

ZU Shoes

This print ad for ZU Shoes is, despite beliefs, targeted towards women not to men. I say this because I found it very disapproved by…men.

The concept of “femme fatale” is so common in fashion advertising, whether itâ...

Tags

  • femme fatale
  • print ads
By Haut Fashion, 15 October 2017

Christian Louboutin spring/summer 2009 ad campaign

Louboutin ss09 ad by Lippmann - 1
There's no doubt that fashion has become a whimsical art muse yet have you ever imagined shoes being the subject of a "baroque painting"? A truly original ad campaign shot by renowned still life photographer Peter Lippmann, styled by...

Tags

  • ad campaign
  • shoes ads
By Haut Fashion, 19 June 2019

IKEA goes fashionable

IKEA goes fashionable

Don't you just love these new ads for IKEA? The international home product retailer borrows fresh new ideas from fashion. The latest IKEA printed ads feature what seems to be a fashion studio furnished in a typical minimalist and...

Tags

  • print ads
  • Ikea
By Haut Fashion, 18 February 2018

Burberry Spring/Summer 2009 Ad Campaign

Burberry spring 2009 ads
A preview of Burberry spring/summer 2009 ads drives us in a romantic, tranquil mood intended by Creative Director Christopher Bailey for this season's campaign about which he stated "it is about a quiet, beautiful sense of luxury". A bunch of...

Tags

  • Lily Donaldson
  • ad campaign
By Haut Fashion, 20 December 2018

Lady-like preciousness at Louis Vuitton fall 2010

Louis Vuitton fall 2010 campaign

Lovely images from Louis Vuitton Fall/Winter 2010/2011 advertising campaign showing three young ladies from the upper class getting ready for a glamorous sorority gala. Putting make up, brushing their bouncy pony tails are supermodels...

Tags

  • ad campaign
  • Steven Meisel
By Haut Fashion, 13 October 2019

Paule Ka spring 2011: sun-soaked retro-chic

Paule Ka spring/summer 2011 ad campaign - 1

American topmodel Guinevere Van Seenus (IMG) is the protagonist of the spring-summer 2011 ad campaign for the French fashion label Paule Ka. The ads, shot by Venetia Scott, ooze happy luxe charm bringing to mind...

Tags

  • ad campaign
  • Paule Ka
By Haut Fashion, 10 April 2019

Day Birger et Mikkelsen fall-winter 2010/2011

Day Birger et Mikkelsen fw2010 ad campaign - 01

A beautiful outdoorsy campaign for Scandinavian brand Day Birger et Mikkelsen shot by talented photographer Ditte Isager. Inspired by nomad lifestyle the fall/winter 2010/2011 ad campaign stars American model Missy Rayder (...

Tags

  • ad campaign
  • fall 2010
By Haut Fashion, 17 November 2019

Diesel is Fuel For Life

Bettine

Diesel Fuel for Life is the new fragrance by Diesel for men and women. Based on the looks of the bottle, reminding of an old whiskey bottle, the whole advertising campaign uses vintage reference and a sort of a saloon feeling. "Finally...

Tags

  • print ads
  • vintage trend
By Haut Fashion, 15 November 2017

Gucci Spring/Summer 2008 Ad Campaign

Gucci Ad Campaign
The latest ad campaign for Gucci features a smiling Natasha Poly and a cheeky landscape. Models: Natasha Poly and Mat Gordon. Photographer: Ines van Lamsweerde and Vinoodh Matadin.

I can't make up my mind about the spring 2008 ad...

Tags

  • spring 2008
  • Gucci
By Haut Fashion, 19 February 2018

Chloé spring/summer 2009 ad campaign

Chloé spring 2009 ad campaign
And here is again model Toni Garrn in a female bonding photoplay alongside Polish beauty Anna Jagodzinska. Pictures were shot by Swedish photographer Mikael Jansson for Chloé spring/summer 2009 ad campaign. He is well...

Tags

  • ad campaign
  • Toni Garrn
By Haut Fashion, 19 January 2019

Kenzo still loves the desert this fall

Kenzo ad campaign fall 2010

French fashion label Kenzo keeps a desert landscape for a scenic fall 2010/winter 2011 ad campaign. This time is the incredible Valley Of Fire, Utah, US captured on lens by fashion photographer Mario Sorrenti. The...

Tags

  • Sasha Pivovarova
  • Lily Donaldson
By Haut Fashion, 20 October 2019

PAULE KA autumn/winter 2008/09

Paule Ka fall/winter 2008/09 ad campaign

Designer and founder of Paule Ka, Serge Cajfinger was inspired for his fall 2008 collection by movies like ‘Sue Lost in Manhattan' and ‘Grey Gardens'. Like all his designs, those dedicated to autumn/winter 2008/09 season celebrates...

Tags

  • fall 2008
  • ad campaign
By Haut Fashion, 19 July 2018

Prada spring/summer 2009 ad campaign

Prada ss09 ad campaign - 1

Spring/Summer 2009 ad campaign for luxury fashion label Prada was inspired by ancient stone bas-reliefs - depicting everyday life scenes and in this case dancing (?!). Well, anyway, the crinkled, glossy, textured fabrics and leathers Miuccia Prada...

Tags

  • ad campaign
  • Steven Meisel
By Haut Fashion, 24 April 2019

So, who is Patrizia?

Patrizia Pepe fw 2010/2011 ad campaign - 01

A fun change from the overly dramatic fashion campaigns is this one here launched by Italian fashion label Patrizia Pepe for the season of fall/ winter 2010/2011. The teasing slogan invites us to speculate "Who is Patrizia?" and the...

Tags

  • ad campaign
  • fall 2010
By Haut Fashion, 10 December 2019
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