Gap's new tv commercials

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling about the charms and foibles of family life.

Tv commercial closing line: "You don't have to get them to give them Gap."

GAP’s tagline: "Dress normal."

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/JuGhnG7Z86I]

Mistletoe - Gap Dress Normal - Holiday 2014

[video:https://vimeo.com/347345218]

Crooner - Gap Dress Normal - Holiday 2014

[video:https://youtu.be/SekIpWLZ5Bs]

Gauntlet - Gap Dress Normal - Holiday 2014

Advertising Agency: Wieden + Kennedy, New York

Gap print ads
Gap
Gap print ads
Gap
Gap print ads
Gap
Gap print ads
Gap

Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Stuart Jennings, Susan Hoffman
Copywriters ("Mistletoe," "Pinball," "Crooner"): Laddie Peterson, Al Merry
Copywriters ("Gauntlet"): Laddie Peterson, Al Merry, Heather Ryder
Art Directors ("Mistletoe," "Pinball" "Crooner"): Jaclyn Crowley, Jeff Dryer
Art Directors ("Gauntlet"): Jaclyn Crowley, Jeff Dryer, Morgan Sheehan
Head of Content Production: Nick Setounski
Producer: Alison Hill
Director of Brand Planning: Erik Hanson
Brand Planner: Hayley Parker
Director of Interactive Strategy: Marshall Ball
Interactive Strategist: Jordan Schenck
Account Team: Tamera Geddes, Molly Friedman, Patty Ehinger
Business Affairs: Lisa Quintela

Production Company: The Directors Bureau
Director: Sofia Coppola
Executive Producer, Managing Director: Lisa Margulis
Executive Producer, Head of Production: Elizabeth Minzes
Line Producer: Youree Henley
Director of Photography: Eric Gautier

Editing Company: Consulate
Editor: Chad Sipkin
Post Executive Producer: Alan Lopez
Editorial Assistants: Ryan McCally, Elizabeth Navarro

Visual Effects Company: The Mill
Lead Flame: Jamin Clutcher
Producer: Clairellen Wallin

Telecine Company: CO3
Colorists: Tom Poole, Stefan Soonenfeld

Mix Company: Sonic Union
Mixer: Steve Rosen

Music Supervision Company: Able Baker

Music: "Pinball"
Song: "Deep Down"
Artist: Hazel & the Jolly Boys

Music: "Crooner"
Song: "Cry"
Artist: Johnnie Ray

Music: "Mistletoe"
Song: "I'm Not Ready for Love"
Artist: By the Promise

Music: "Gauntlet"
Song: "I've Got Stripes"
Artist: Johnny Cash

Category

Tags

By Haut Fashion , 29 November 2019

Dunhill spring/summer ad campaign

Dunhill spring/summer 2009 campaign

Here's heartthrob Jude Law playing the lead role in Dunhill's ad campaign for spring/summer 2009 season. A long-time fan of this London-based luxury brand, as him stated, the British actor is the image of Dunhill menswear...

Tags

By Haut Fashion, 18 February 2019

What to wear before fall

What to wear before fall

What is your in-between-seasons favorite wardrobe pieces? The ones that go perfectly with the last days of summer yet “stating” the upcoming fall's trends? Here are some sartorial ideas gathered from the pre-fall 2010 collections.

Floral print goes...

Tags

By Haut Fashion, 17 August 2019

Luciano Carvari - Flora Amore - Ad Campaign

Luciano Carvari Ad Campaign

Advertising Agency / Production: Кинограф Art Directors: В. Кокошко Creatives: Л. Лылык, К. Черных, Д. Марусов, А. Кравцов Photography: Ю. Балан

Luciano Carvari - Flora Amore - Ad Campaign...

Tags

By Haut Fashion, 28 May 2018

Zara campaign: fall/winter 2009/2010

Zara ad fw09 - Toni Garrn

What's not to like about Zara fall/winter 2009/2010 campaign shot by fashion photographer David Sims? German model Toni Garrn, here in a meditative mood, is one of my favorite faces in fashion, the clean, modern cut of chic...

Tags

By Haut Fashion, 9 November 2019

Blumarine fall 2008 - winter 2009 ad campaign

Blumarine fall 2008

These luminous shots featuring lovely Natasha Poly were done by photographer Craig McDean for the new Blumarine ad campaign. This Italian label is known for sweet and romantic with a lot of sparkle, but, for the fall 2008 season, designer...

Tags

By Haut Fashion, 29 September 2018
#Contact #Privacy policy #Facebook