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IKEA goes fashionable

IKEA goes fashionable

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  • Fashion Campaigns

Don't you just love these new ads for IKEA? The international home product retailer borrows fresh new ideas from fashion. The latest IKEA printed ads feature what seems to be a fashion studio furnished in a typical minimalist and utilitarian manner by designer Peter Løchstøer. The model's clothes are made from bed linen and pillow cases also from IKEA.

Advertising Agency: DDB Oslo, Norway
Art Director: Morten Foss
Copywriter: Espen Dysvik Hagen
Designer: Peter Løchstøer
Photographer: Massimo Leardini
Image gallery:
IKEA goes fashionable

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  • print ads
  • Ikea
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By Haut Fashion , 18 February 2018

Gap's new tv commercials

Gap print ads

GAP partnered with Hollywood director Sofia Coppola and Wieden + Kennedy in New York to make a new stylish and original fashion holiday campaign.

The four tv commercials are charmingly odd, with storytelling...

Tags

  • print ads
  • tv commercials
By Haut Fashion, 29 November 2019

ZU Shoes

ZU Shoes

This print ad for ZU Shoes is, despite beliefs, targeted towards women not to men. I say this because I found it very disapproved by…men.

The concept of “femme fatale” is so common in fashion advertising, whether itâ...

Tags

  • femme fatale
  • print ads
By Haut Fashion, 15 October 2017

Campari Tales - Campari Calendar

Campari Tales

The 9th edition of the Campari Calendar shows a change of style. Campari Tales, the concept for the year 2008, is a glamorous storybook for grown-ups. The central character of all twelve fairy tales is the...

Tags

  • print ads
  • calendar
By Haut Fashion, 4 December 2017

Sofie Satin Cloche

Sofie Satin Cloche
Sofie Satin Cloche : champagne/cobalt blue color block, black patent leather piping; gunmetal button, silk duchesse satin and is made in the USA.

Tags

  • ZU shoes
  • femme fatale
By Haut Fashion, 6 February 2019

Luciano Carvari - Flora Amore - Ad Campaign

Luciano Carvari Ad Campaign

Advertising Agency / Production: Кинограф Art Directors: В. Кокошко Creatives: Л. Лылык, К. Черных, Д. Марусов, А. Кравцов Photography: Ю. Балан

Luciano Carvari - Flora Amore - Ad Campaign...

Tags

  • print ads
  • Luciano Carvari
By Haut Fashion, 28 May 2018

Bocage Paris

Bocage Paris - Shoes

Advertising Agency: H-Paris. France /\ Creative Director: Benoit Devarrieux /\ Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron /\ Photographer: Kourtney Roy

Bocage ShoesBocage Paris Advertising Agency: H-Paris. France...

Tags

  • print ads
  • Bocage
By Haut Fashion, 26 June 2018

Diesel Human after all campaign

Diesel Human

"Human After All" is the latest advertising campaign for Diesel denim. The seven frames take us into a technology ruled future as opposing to the "Fuel for Life" Diesel fragrance ads. A future that is still...

Tags

  • print ads
  • Diesel denim
By Haut Fashion, 15 November 2017

Diesel is Fuel For Life

Bettine

Diesel Fuel for Life is the new fragrance by Diesel for men and women. Based on the looks of the bottle, reminding of an old whiskey bottle, the whole advertising campaign uses vintage reference and a sort of a saloon feeling. "Finally...

Tags

  • print ads
  • vintage trend
By Haut Fashion, 15 November 2017

Resort 2009: Polished black

Casual black resort

The sophisticated black has always been a strong fashion statement, the symbol of authority, high class and über sexiness. But, as resort 2009 collections show, simple black doesn't do it anymore.

black coats and trenches...

Tags

  • Daria Strokous
  • Valerija Kelava
By Haut Fashion, 19 July 2018

Window shopping in Vienna

Window shopping in Vienna

While in Vienna I did a little window shopping among other 'special agent' Stylish Girl duties. I'm really interested how fashion retailers can capture the brand essence; I mean the store's window plays a big part in the whole marketing strategy. I now...

Tags

  • high fashion
  • eveningwear
By Haut Fashion, 8 January 2018

Masha Sharoeva at Russian Fashion Week

Masha Sharoeva

Russian fashion designer Masha Sharoeva presented her spring/summer collection at the Russian Fashion Week in Moscow on 14th October 2007 and at the Fashion Forward International Week in Thessaloniki, Greece.

Masha Sharoeva Spring...

Tags

  • Gemma Ward.
  • Lara Stone
By Haut Fashion, 17 October 2017

Bold Colors bring Fashion Back to Life

Bold Colors

After a powdery winter palette, neon colors bring an animated, happy mood with sunshine yellow, coral orange, lime green, punky fuchsia and vibrant blue.

Bold Colors

These bold, splashy hues look brave and contemporary. Dries Van...

Tags

  • cotton handbag
  • CDG Awards
By Haut Fashion, 10 April 2017

A bit of Alexander's genius

MCQ - Target spring 2009

Fashion's "terrible child" Alexander McQueen follows in the steps of fellow couturiers and lends his brilliant talent for a Designer Collaboration with American mega chain store Target.

McQ Alexander McQueen...

Tags

  • Daphne Guinness
  • globe trotter
By Haut Fashion, 25 March 2019

Fashion World's Return to 40s Glamour

40s Glamour

A strong trend in fashion this season is the forties style. Old Hollywood glamour is being revived by A-list designers such as:Alberta Ferretti, Blumarine, Bottega Veneta, Calvin Klein, Dior, Dsquared2, Giorgio Armani, Gucci, Jil Sander, Marc Jacobs,...

Tags

  • clutch purse
  • Kenzo
By Haut Fashion, 22 November 2017

Hot Town, Summer In The City...

Hot Town
It's definitely a hot summer here, where I'm living...I cannot describe it. Or, yes I can: for a stroll around town the most appropriate outfit is a breezy teeny white dress, cute flats, a light straw shoulder bag and a straw hat. Add cool looking sunglasses...

Tags

  • moo
  • Agnete Hegelund
By Haut Fashion, 18 July 2018
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